Big commercial and religious radio industry execs are applauding the FCC’s intention to revitalize AM by
giving AM broadcasters a free FM station. A few observers, like me, see this
plan will move AM to FM, not a revitalization of AM radio.
As I pointed out
yesterday, giving AM broadcasters FM licenses seems counter-intuitive to me. When
someone is listening to AM programming on FM, they are listening to FM, not
AM. This FCC proposed rulemaking [link] is
a disingenuous wolf in sheep’s clothing.
I am glad to say that
some observers agree with me:
[T]he big
solution for revitalizing the AM dial is...
make it easier for AM stations to get stations on
the FM dial.
Beginning in 2016 AM stations will have two opportunities to obtain translator repeater stations in order to rebroadcast their signal on the FM dial. What does this mean for the average AM radio listener? It means that in many cases she’s going to become an FM listener…
But if all that
sounds to you like it hardly revitalizes the actual AM dial, you’re not alone. In
the end, these policy efforts should be categorized more accurately as
migration, not revitalization.
There are
hundreds of translator construction permits that are close to expiring. These
all come from the last translator application window in 2003…because an
unprecedented 13,306 applications were filed, an overwhelming number of which
came from applicants whose only apparent purpose was to resell them at a profit…
JOHN ANDERSON, DIYmedia.net
[link]
After a flurry
of heavy lobbying by commercial broadcasters
and their allies, including former FCC Commissioners, the agency capitulated
and approved plans that will give AM
broadcasters increased opportunities to secure FM translators.
For the first
time, the FCC acknowledged the vibrant market that
exists for FM translators, though it downplays the market’s vibrancy, noting
simply that “the vast majority of stations” sold over the past year went “for
under $100,000, and a substantial majority of those for less than $50,000.”
[Note: Yesterday we reported on FM translators selling for millions.]
[FCC
Commissioner] Ajit
Pai, who has made this a personal policy priority, admits that giving FM
spectrum to AM broadcasters does little to address the problems that plague AM,
but thinks they will serve “as a vital bridge to the future” while they make a
longer-term assessment of the band.
Commissioner Mike O’Rielly genuflected to Pai and his efforts
moving this suite of policy changes forward, though he wonders aloud about the
future fate of AM: “The American people will ultimately decide the fate of AM
radio and its place in the American entertainment and information marketplace…
Broadcasters will
argue that the economics of running an AM station are no longer sustainable…In
the end, these policy efforts should be categorized more accurately as
migration, not revitalization.”
COMMERCIAL
& RELIGIOUS BROADCASTERS CELEBRATE AM ACCESS TO FM
INSIDE RADIO
With dwindling
AM listening, FM translators are seen as the best immediate option for the
struggling legacy band. Comparing the AM band to a shopping center that few
visit, Emmis CEO Jeff Smulyan said moving AM stations to FM will be a
“game-changing” move. “This is really good news for the American radio
industry,” he said.
NATIONAL
RELIGIOUS BROADCASTERS
This order takes
important steps to improve this long relied upon and relevant radio band
serving local communities.
As NRB's
membership comprises numerous AM radio stations, this effort is of great
significance. NRB previously filed comments in
this proceeding that, among other recommendations, urged an AM filing window
for FM translators…
NATIONAL
ASSOCIATION OF BROADCASTERS
This
is a great day for AM radio and for millions of listeners across America. … the
Media Bureau [is] taking important steps to improve and expand AM radio
service.
RADIO WORLD
The translator
section of the order eventually will help many more daytime AM stations use
24/7 FM translators that do not sign off at night. Translators are the solution
that make the most difference to small to medium-market broadcasters.
BRIAN WINNEKINS,
AM BROADCASTER AND INCOMING PRESIDENT OF THE NATIONAL ASSOCIATION OF FARM
BROADCASTERS
I appreciate the
commission's compromise on allowing AM's that do not have a translator to apply
for one. After some reflection, I'm not convinced FM translators are the
answer. First I don't believe there is enough room to accommodate all the AM's
that would apply for one, and second, if the commission is going to allow this,
in my view it would make more sense to just move everyone to the FM and abandon
the AM all together.
Tom Taylor |
You can foresee a mini-Oklahoma Land Rush, can’t you?
I will be contacting Senator Al Franken’s office to see if anything
can be done to stop this windfall for the nations largest radio broadcasters.
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