KCRW, THE BRIDGE & WSGE SHOW MAJOR LISTENING GAINS IN TRIPLE A TREND COMPARISONS

Triple A stations are showing important gains in weekly listeners when comparing just released Nielsen Audio PPM ratings for Fall 2015 to Fall 2014. Eleven of the 20 stations we tracked gained estimated weekly listeners over the past year.  Nine stations saw declines in weekly listeners.

 KCRW continued to increase its market share and weekly listeners.  Without seeing the hour-by-hour data it is hard to say whether the gains can be attributed to music programming our NPR News magazines. But, the visibility of progressive music is increasing in SoCal.

KTBG – The Bridge – finally is getting the bump they deserve in Kansas City.  They continue to make inroads into the KC market.  WSGE, serving Charlotte, is also is showing promise.

WFUV, WTMD and WERS had the biggest declines in weekly listeners.

TRIPLE A NONCOMMERCIAL STATIONS

NIELSEN AUDIO PPM MARKETS • FALL 2015 & FALL 2014

WEELY CUMULATIVE LISTENERS • RANKED BY WEEKLY CUME

Notable changes are highlighted.

RK	MARKET	CALLS	FALL 2014 WEEKLY CUME	FALL 2015 WEEKLY CUME	ONE YEAR TREND
2	Los Angeles	KCRW*	448,200	661,800	+ 32%
1	New York	WFUV	416,800	321,400	- 22%
16	Minneapolis	KCMP	294,700	297,100	+ 1%
5	Dallas	KKXT	263,200	248,600	- 9%
8	Philadelphia	WXPN	244,900	245,100	+ 1%
10	Boston	WERS	210,300	167,500	- 20%
13	Seattle	KEXP	132,300	139,100	+ 4%
26	Pittsburgh	WYEP	97,700	94,600	- 2%
35	Austin	KUTX	90,500	93,200	+ 3%
37	Columbus	WCBE*	79,500	74,000	- 7%
18	Denver	KUNC*	69,800	72,900	+ 4%
21	Baltimore	WTMD	88,100	71,700	- 18%
40	Milwaukee	WYMS	65,600	64,500	- <1%
29	Salt Lake City	KRCL	63,500	58,900	- 7%
30	Cincinnati	WNKU	55,200	58,100	+ 5%
18	Denver	KVOQ	NEW STATION	51,500
34	Kansas City	KTBG	35,600	50,400	+ 29%
35	Austin	KDRP	33,200	44,500	+ 25%
10	Boston	WUMB	44,100	41,500	- 5%
40	Milwaukee	WMSE	26,800	31,000	+ 13%
24	Charlotte	WSGE	19,800	26,300	+ 24%

* Station also airs Morning Edition & ATC

TRIPLE A NONCOMMERCIAL STATIONS

NIELSEN AUDIO PPM MARKETS • FALL 2015 & FALL 2014

WEEKLY AVERAGE-QUARTER-HOUR (AQH) LISTENING SHARES

Notable changes are highlighted.

RK	MARKET	CALLS	FALL 2014 AQH (%)	FALL 2015 AQH (%)	ONE YEAR TREND
35	Austin	KUTX	1.5	1.5
35	Austin	KDRP	0.6	0.5	- 0.1
21	Baltimore	WTMD	1.2	0.5	- 0.7
10	Boston	WERS	0.9	0.6	- 0.3
10	Boston	WUMB	0.2	0.2
24	Charlotte	WSGE	0.1	0.4	+ 0.3
30	Cincinnati	WNKU	0.4	0.4
37	Columbus	WCBE*	1.2	0.9	- 0.3
5	Dallas	KKXT	1.1	1.0	- 0.1
18	Denver	KVOQ	NEW STATION	0.2
18	Denver	KUNC*	0.5	0.5
34	Kansas City	KTBG	0.4	0.6	+ 0.2
2	Los Angeles	KCRW*	1.3	1.8	+ 0.5
40	Milwaukee	WMSE	0.3	0.2	- 0.1
40	Milwaukee	WYMS	0.8	1.0	+ 0.2
16	Minneapolis	KCMP	3.1	2.5	- 0.6
1	New York	WFUV	0.6	0.5	- 0.1
8	Philadelphia	WXPN	1.2	1.3	+ 0.1
26	Pittsburgh	WYEP	0.9	1.0	+ 0.1
29	Salt Lake City	KRCL	1.0	0.4	- 0.6
13	Seattle	KEXP	1.2	0.9	- 0.3

* Station also airs Morning Edition & ATC

These data are provided for use by Nielsen subscribers ONLY, in accordance with RRC's limited license with Nielsen Inc.
Monday-Sunday 6AM-Midnight Persons 6+
Data Copyright Nielsen Inc. Format distinctions are the sole responsibility of Ken Mills Agency, LCC, the publisher of SPARK!