Wednesday, February 3, 2016

KHPR, WMHT & WXXI-FM LEAD IN DIARY MARKET CLASSICAL LISTENERS


Today we look at 28 stations in Diary markets that have full-time Classical music formats.

Hawaii Public Radio’s Classical service (“KHPR”) again tallied over 100,000 weekly cumulative listeners according to estimates reported by Nielsen Audio during the Fall 2015 survey period. KHPR saw a slight decrease in weekly listeners compared to Fall 2015.

Iowa Public Radio’s Classical service, WXXI-FM, Vermont Public Radio’s Classical service had double-digit gains.  KBSU, KLRE and WBNI saw the biggest decreases in weekly listeners.

Of the 28 stations tracked, 16 (62%) saw decreases in weekly listeners and 10 (38%) gained weekly listeners.  Data for Fall 2014 was available for two stations.



These data are provided for use by Nielsen Audio subscribers ONLY, in accordance with
RRC's limited license with Nielsen Audio.
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Data Copyright Nielsen Audio.
Format designations are the sole responsibility of Ken Mills Agency, LLC.







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