WEEKLY LISTENER GAINS AT WBOI, KBSX & WNIJ SET THE PACE FOR NPR NEWS STATIONS

NOTE: UPDATE BELOW

Today we focus on the top twenty full-time NPR News stations in Nielsen Audio Diary markets comparing estimates for Fall 2015 and Fall 2014.  For clarity, this is an apples-to-apples comparison of stations that air primarily NPR and other news programming. There are many stations in Diary markets that have dual formats. Without hour-by-hour data, these stations are harder to compare to each other.

Scroll down to see the complete list.

Peter Dominowski

 WBOI – Northeast Indiana Public Radio in Fort Wayne [link] is the star performer adding 35% more weekly listeners in the one-year period. GM Peter Dominowski and PD Katy Anderson have done a terrific job turning around WBOI is a very challenging city. 

More listening leads to more support.  According to Northeast Indiana Public Radio’s 2014 financial report, two-thirds of the organization’s $1.6 million revenue comes from listener-sensitive activities like pledging and underwriting.

KBSX, Boise gained 32% more weekly listeners; WNIJ, Rockford gained 28%; WVPE, South Bend gained 26%; and, KCLU-FM, Thousand Oaks added 24%.

Overall, 13 (65%) of the top twenty stations in Diary markets gained weekly listeners between Fall 2014 and Fall 2015. Seven stations (35%) lost weekly listeners. The most dramatic decline was at WFSU, Tallahassee (21%).

UPDATE: 

An eagle-eyed reader said I missed WUWF when I compiled the information below. Thank you! Add WUWF to the list of full-time NPR News stations showing double digit increases in weekly cumulative listeners.

MARKET	STATION	2014 WEEKLY LISTENERS	2015 WEEKLY LISTENERS	TREND
Pensacola	WUWF	45,000	55,900	+ 19%

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