Nielsen Audio has just released March PPM estimates for the Denver-Boulder radio market and the news is very positive for KUNC and the new Triple A station, The Colorado Sound. On February 28 KUNC switched to 24/7 NPR News and the debut of KJAC 105.5 FM.
KUNC’s estimated weekly cumulative listeners went up over 8% and The Colorado Sound tallied 38,200 weekly listeners in its first Denver-Boulder book. Things seem to be working according to plan.
Here is the overview of noncommercial station listening in March:
Technically KUNC and The Colorado Sound are not even in the Denver-Boulder market. They originate from Greeley, part of the Fort Collins-Greeley market. Fort Collins-Greeley is a Diary market that is measured by Nielsen Audio in the Spring and Fall. Listening to the two stations in their home market will not be known until Spring data is released in late summer. Fort Collins-Greeley is a decent sized metro with a 12+ population of 607,700.
THE MOST INTERESTING NONCOM MARKET IN THE NATION
There has been a lot of anticipation about how The Colorado Sound would perform in such a competitive radio market. All of the competing noncom stations have very sophisticated programming and financial abilities. There are several progressive rock and Triple A stations serving the Front Range including commercial heavyweights KTCL (645,400 weekly listeners in March) and KBCO (517,500). Both stations are owned by iHeartMedia. Some observers feel iH has pissed away KBCO’s heritage position. (A discussion for another time.)
All five major noncommercial radio formats are doing very well in Denver-Boulder.
KCFR WAS ALSO A STAR PERFORMER IN MARCH PPM RATINGS
Colorado Public Radio’s (CPR) NPR News outlet KCFR had at 5.6 Average-Quarter-Hour (AQH), number two in the market. Several stations have a larger number of estimated weekly listeners than KCFR. The high AQH is due to listener loyalty and longer time spent listening to KCFR.
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