Just seven
months after KUSP changed its format to Triple A, the end of the station may be
near. KUSP GM Bonnie Primbsch says it is up to KUSP’s Board to decide what
happens next.
We covered
the saga of the community station extensively in 2015. In November we reported [link] that KUSP, in
an effort to save itself, dropped NPR News and switched to Triple A music
guided by folks from the Public Media Company (PMC). The format change came
after years of infighting and denial by a dithering, dysfunctional Board of
Directors.
As respected blogger
Michael Lazar correctly observed last week on Radio Survivor [link]:
In a sense, KUSP’s biggest problem
isn’t money, it’s time. The question is how long would it take to convince
Santa Cruz and the Monterey region of the obvious: that this is a great thing…this
idea totally works. The problem is how to get enough people to figure that out,
and very soon.
Lazar
knows a lot about KUSP and community radio.
He is a longtime resident of Santa Cruz who saw KUSP’s neo-Pacifica
format and governance crumble under its own weight. Lazar became a believer in the
new indie music approach as a way to save the station:
Lazar: KUSP has become a really nice
contemporary rock/pop signal, with live deejays playing all kinds of cool music
I’ve never heard of. I listen to it all the time. I’ve also given money.
True
enough. But has the new sound had enough
time to establish itself and become sustainable? We will let you know what happens.
WHERE THINGS STAND NOW
Bonnie Primbsch |
In March,
KUSP GM Bonnie Primbsch sent out a MAYDAY!
alert. She said if KUSP is unable to reach a fundraising goal of $300,000 by
the end of April, the station will be forced to shut down.
As Saturday,
April 30, KUSP announced on its Facebook page that is has raised about a third
of the goal:
Mayday update:
$110,000 from 1,043 contributions. So many thanks! KUSP's board and foundation
will determine what options are now available to us. Stay tuned to see what
happens.
Last week
Primbsch told KION-TV News [link]:
"There are no reserves. The
reason why we did this drive is because we are facing the real possibility of
being at cash zero at the end of this month. [Then] our best
hope [will be] to sell the signal to pay off our debts — then what listeners
will hear is not likely to be indie or local, but something piped in from
elsewhere.”
________________
THANK YOU TALK SHOW PRODUCERS!
I appreciate
your comments about last week’s five part series about public radio talk and
interview programs. Last Friday [link]
we published a list of talk programs on 61 stations. We asked for listings of
additional shows that met our criteria: Station-based talk and interview
programs that air “between the tent poles” for at least three days a week. We received info about three shows and a
handful of corrections for programs on our list.
If you are
associated with a talk program that meets our criteria, please let us know at publicradio@hotmail.com. We will
publish the updated list soon as well as more discussion and research on these
programs.
_______________
DEADLINE IS MAY 16th FOR
CBI’S NATIONAL STUDENT PRODUCTION AWARDS
College
Broadcasters, Inc. (CBI), the nations most respected college radio organization,
has posted information about this year’s National Student Production Awards
[link]. The annual competition is a showcase
for student work in 24 categories in audio, video and multimedia - including
promos, news reporting, comedy, entertainment, sports, best DJ, station imaging
and website design.
Up to
four Finalists will be chosen for each category. Winners and Finalists will be announced
at CBI’s National Student Electronic
Media Convention in Philadelphia October 20 – 22, 2016. Convention details are at [link]. If have
questions about the Awards, please contact Steven Hames, Awards Coordinator, at
shames@berry.edu.
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