One of the smartest
things these days on public radio news stations is the Anxiety Index research by Edison Research [link] that appears on Marketplace. This is not a rehash of
someone else’s work, it is original research done with a real sense of purpose.
American Public
Media’s (APM) Marketplace is
partnering with Edison to conduct ongoing research to measure Americans’
economic anxiety. The results are insightful and Edison’s co-founder Larry
Rosin is establishing himself as a go-to commentator/explainer. Give a listen
to Rosin’s analysis on the Marketplace Morning Report with David Brancaccio:
[link].
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| Larry Rosin |
Larry Rosin is a
researcher with eclectic tastes and the ability to see big-picture trends. Though most of Edison’s research biz is not
with public media, Rosin seems to value his association beyond just the money.
Rosin has always hung with the brightest and most curious folks. He is a
graduate of the Wharton School at Penn. Rosin has been doing media and
lifestyle research since the 1980s. Back then his weekly newsletters for Bolton
Research were required reading when I worked for Bill Moyes at Transtar Radio
Network.
In 2014 Rosin presented
definitive research about media usage by Classical music consumers at the
PRPD. I don’t believe there is a link to
this story but I am glad to send you a copy of the results.
Some of my favorite work by Edison includes
studies such as Wake Me Up: An In-Depth
Look at Morning Media [link] and the ongoing Share of Ear [link].
Public radio should commission more original research because the results often
make news beyond the noncom world. I’ve heard the Anxiety Index quoted frequently om other news channels. Stuff like this enhances the “halo” of public
broadcasting. Marketplace is a perfect partner/collaborator with Edison because
both excel in taking complex topics in ways that are easy to grasp.
SPRING NIELSEN AUDIO: VERMONT PUBLIC RADIO
NEWS FAR EXCEEDS ITS MARKET SIZE
Results from Nielsen
Audio’s Spring 2016 Diary market continue to arrive via the Radio Research
Consortium (RRC). Today we are comparing estimated weekly listeners in
Burlington/Plattsburgh, Grand Rapids and Dayton – three very different noncom
markets – with results from Spring 2016.
Burlington is one
of the best noncom markets in the nation. Vermont Public Radio’s (VPR) News
network exceeds expectations. WVPR’s 145,400 estimated weekly cumulative
listens tops NPR News stations such as WOSU in Columbus, WFYI in Indianapolis
and KSTX in San Antonio, all with much larger populations.
Also in Burlington
out-of market NPR News stations such as New Hampshire Public Radio and WAMC’s
local repeater station WCEL both gained weekly listeners in the past year.
The Grand Rapids
market has strong performers and a couple of mysteries. WCSG is one of the best
performing CCM stations anywhere and NPR News station WUOM often has as many
weekly listeners to GV repeater WVGR as it has listeners in Detroit.
Mystery #1 is WVGU
AM and FM. I have written before about
WVGU’s inability to compete with out-of-market NPR News stations. Now WVGU-FM
trails its twisted sister WVGU-AM. In
fact We’re Not Going to Take It by
Twisted Sister is playing as I write this post.
WVGU-AM [link] is known locally
as Real Oldies. The last three songs played, in addition to Twisted Sister,
were Alone Again (Naturally) by
Gilbert O’Sullivan, The Happiest Girl in
the Whole USA by Donna Fargo and The
Candy Man by Sammy Davis, Jr. This un-hip music mix is likely not found
anywhere else on noncom “educational” radio.
Mystery #2 is how
many listeners there are to Triple A WYCE.
They don’t subscribe to Nielsen Audio but locals tell me they are doing
very well.
Nice to see local
Classical outlet WDPR doing so well.
These
data are provided for use by Nielsen subscribers ONLY,
in
accordance with RRC's limited license with Nielsen Inc.
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