NIELSEN AUDIO SPRING 2016 DIARY MARKETS
& ONE-YEAR TRENDS
In the Syracuse market WITH-FM had a 69% one-year gain in estimated weekly cumulative weekly listeners. If you want to know why, give them a listen via their website [link]. WITH-FM is now almost totally music and listeners have responded.
WITH-FM is a
relatively new public radio station. It
began in 2010 when a broadcasting partnership was crafted between WXXI in
Rochester, and Hobart & William Smith Colleges in Geneva, NY.
Considering WITH-FM’s coverage area (map on the right) many of the new listeners are likely in the Ithaca area. Nielsen Audio now includes Ithaca in the Syracuse metro area. No doubt there are also WITH-FM listeners in the western suburbs of Syracuse. Nice work WITH and WXXI!
Triple A WEXT saw a nice one-year bump compared to a year ago. Chris Wienk is probably also celebrating now because Classical WMHT was also up. Wienk programs both stations. Give this guy a pay raise!
WAMC held steady but
look at the gains by out-of-market NPR News stations. Part of the reason is the
huge geography of the Albany metro area.
All of the Nielsen Audio noncom subscribers in Asheville lost weekly listening. CCM powerhouse WLFJ remains the top noncom station in the market.
WMRA in Harrisonburg is typically the top noncom station in Charlottesville but apparently they did not subscribe to the Nielsen Audio Spring 2016 book. Triple A WNRN remains strong in Charlottesville, one several markets they serve.
GUIDE TO UPCOMING CONFERENCES & EVENTS
• WXPN’s
Exponential Music Festival
(this weekend)
WXPN hosts an amazing lineup of older and new artists for three days of peace, love and music. The diverse schedule ranges from the Preservation Hall Jazz Band to Ryan Adams and my two current favorite groups Alabama Shakes and Kurt Vile and the Violators. Portions of the festival will be streamed live on VuHaus [link].
HIGHLY RECOMMENDED
More info is at xpnfest.org/
August 10-13
Boulder, St. Julien Hotel & Spa
Boulder, St. Julien Hotel & Spa
Consider this
conference to be the commercial radio cousin of the AAA Noncomm-vention. I
attended this conference a few times when it was sponsored by Radio & Records and I’ve enjoyed it.
Because it involves commercial station folks, the food, booze and swag are the
best available.
RECOMMENDED IF YOU
CAN AFFORD IT.
More info is at
fmqb.com/
Sponsored by
Greater Public, this PMDMC is one of the biggest public media conferences,
often attracting more than 1,000 people.
The focus of the PMDMC is following the money: fundraising, pledging,
underwriting, major gifts, partnerships and collaborations. RECOMMENDED
More info is at greaterpublic.org/pmdmc/
I haven’t attended
this conference but I’ve heard it is great time. Get ready for all things
Americana.
More info is at americanamusic.org/
• Public Radio Programmers Conference
(“PRPD”)
September 20-22
Phoenix, Hyatt Regency Phoenix
Phoenix, Hyatt Regency Phoenix
No information is
available at this time. Keep checking
prpd.org for updates.
Five good reasons to attend the CMJ Marathon (courtesy of Sonicbids blog [link}
1. It's one of the
world's most important platforms for the discovery of new music
2. This year is the
celebration of its 35th anniversary
3. The fest features
1,400+ live performances in 80+ of New York City's greatest nightclubs and
theaters
4. You'll perform
in front of label executives, industry-leading music bloggers, and high-profile
critics
5. Experience an
audience of over 120,000 music lovers
Plus my addition: 6. There is a pretty good chance you will get laid.
More info is at cmj.com/marathon/
UnderCurrents is proud to play a role in the WITH Triple-A success story. We’ve been their programming partners from the very beginning, Spring 2010.
ReplyDeleteUC airs M-F afternoon drive (4-6pm) + overnights, overall accounting for 45 hours per week of WITH’s broadcast schedule:
http://withradio.org/schedule/week#stream/0
+69% audience growth in one year, congrats WITH!
Gregg McVicar
Host/Producer
UnderCurrents
www.undercurrentsradio.net
Rep: creativepr.org