A very interesting battle is emerging in Detroit. For many years WUOM and WDET have competed head-to-head with news programming. Now WDET is taking a page from KCRW’s playbook by putting significant blocks of Triple A “music discovery” programming into the mix. The key is WDET’s new daily program Culture Shift, Monday – Friday Noon to 3pm [link].
There are a number of ways two NPR News stations in the same market coexist: In Boston both WBUR and WGBH look for advantages of local and national coverage; In Seattle KPLU’s Jazz programming is a strong contrast with all-news KUOW. In LA, KCRW’s Morning Becomes Eclectic is a signature show, unlike anything on all-news KPCC. Culture Shift reminds me most of Morning Becomes Eclectic.
Culture Shift hosts Travis Wright and Amanda LeClaire play tunes from a playlist of new and iconic artists with a special emphasis on Detroit’s musical legacy. The Sample Playlist on the right demonstrates the vibe: Spicy tracks from John Lee Hooker and Jeff Buckley combined with can’t miss oldies from Elvis Costello and The Decemberists. Count me in as a fan!
In addition to great tunes, Wright and LeClaire present short features and interviews with musicians, chefs, poets, filmmakers, visual artists and storytellers - the people who create and nurture Detroit culture.
Culture Shift presents a multi-platform curated calendar of events. Wright and LeClaire provide recommendations of the most interesting upcoming events and places in the Detroit metro. Listeners interact in real-time via Twitter and Instagram.
WDET created a cool YouTube video to introduce Culture Shift and the hosts:
Both WDET and WUOM are doing well. According to estimates for June 2016 from Nielsen Audio, WUOM had 190.900 weekly cumulative listeners (up 21% from a year earlier), and WDET had 184,200 weekly listeners (up 26% from the previous year).
To me, one of the best shows on WDET is Ann Delisi’s Essential Music, heard Sundays from 11am to 2pm [link]. Delisi is an iconic Detroit music host, writer and scene-maker.
PODTRAC DEBUTS NEW PODCAST CHART
Podtrac [link], which claims to be the leading podcast measurement and advertising service, has debuted a new top podcast chart. Public media//radio appears to be doing very, very well according to Podtrac’s initial chart:
WBUR GAINS NEW WEEKLY LISTENERS ON CAPE COD
Nielsen Audio data via RRC continues to roll in. Today we have three markets (Cape Cod, Roanoke & Boise) where we compare estimated weekly listeners in Spring 2016 with Spring 2015.
I wish there was data available for Triple A WMVY but apparently they did not subscribe to this “book.”
WVTF’s two stations continue to add listeners in Roanoke and Lynchburg. WNRN’s Lynchburg repeater WNRS has helped add new listeners. We will have more about WNRN’s multi-market performance later this week.
The biggest change in Boise is not on this chart. It is Tom Michael, the new GM of Boise State Radio after building the legendary KRTS in Marfa, Texas. Best wishes for Tom’s continued success in the Gem City.
Monday-Sunday 6AM-Midnight Persons 12+
These data are provided for use by Nielsen subscribers ONLY,
in accordance with RRC's limited license with Nielsen Inc. Data Copyright Nielsen Inc. Format distinctions are the sole responsibility of Ken Mills Agency, LLC.