Sometimes a good graphic illustration is the best way to convey complex information in a digestible package. Other times, like today, it is fine way to fill a blog post with content. Today’s post is a bit of both.
I save charts and graphs that seem interesting at the time I saw them but I seldom get a chance to use them in a story. Today I cleaned my closet of charts and graphs thst I’ve saved recently. I present them for your education and perhaps a laugh or two.
#10 – THE NEXT CONSUMER GENERATION
This slide comes from Holland Cooke’s presentation at the Talker’s Magazine conference a few weeks ago. It compares the size and age composition of US citizens in the Millennial and Baby Boomer generations.
#9 – WEEKLY REACH BY MEDIA DEVICES DISPLAY BY AGE GROUP
Nielsen Audio periodically publishes Comparable Metrics, a study of device and platform usage for the various stuff they measure. In this slide and the next one you can see that radio is still hanging in there as a frequent media experience.
#8 – AVERAGE DAYS PER WEEK USAGE OF DEVICES
#7 – PERSONS USING RADIO BY TIME PERIOD
I created this chart several years ago for a client who didn’t understand that a program airing on a station on Saturday nights reaches fewer people than it would airing on a weekday a Noon. They still didn’t believe me.
#6 – SHARE OF EAR
The most recent overview of media usage during an average day from Edison Research’s ongoing Share of Ear study.
#5 – WHY iTunes RADIO IS SUCH A SMART MOVE FOR APPLE
It is all about the Smartphones.
#4 – GOOD OLD RADIO TRUMPS ONLINE SERVICES FOR MUSIC DISCOVERY
#3 – HOW FREQUENTLY PEOPLE LISTENING TO RADIO CHANGE THE STATION
This slide is from a presentation by Westwood One. I thought people changed stations more frequently based on my own habits.
#2 – NPR PROGRAM MENU FROM 1975
Promotional slide used by NPR in 1975 to woo new stations.
#1 – SMARTPHONES & MILLENNIALS’ SEX LIVES
I used this slide from Coupofy a few weeks ago but I am still amazed by all aspects of this study. Who are these people and where are the pictures? Maybe this should be called TSS – Time Spent Screwing.