Most of the
full-time Classical music stations in medium and small size markets added new
weekly cumulative listeners between Fall 2015 and Fall 2016. According to
Nielsen Audio estimates 62% increased their number of weekly listeners; 38% had
declines.
We are currently
tracking 23 stations including two that originate PPM markets. We have Nielsen
Audio data for 21 of the stations. For ease of reading we have organized the
stations into three groups, ranked by the number of Fall 2016 estimated weekly
listeners.
KBSU, Boise, had
the largest numeric gain (12,200) and Colorado Public Radio Classical stations
outside of Denver had the largest percentage gain (41%).
WXXI-FM, Rochester,
had the largest numeric loss (13,400), and WDPR, Dayton, had the largest
percentage loss.
GROUP ONE STAR STATION:
KUAT, TUCSON
Arizona Public
Media originates two full-time channels: NPR News on KUAZ and Classical on
KUAT.
Both stations are growing their audiences. In addition to listeners in
the Tucson metro, KUAT [link] blankets most of southern Arizona and has many
listeners outside the metro.
Andy Bade |
Bade recently
earned a PhD in choral conducting and sings in the Tucson Symphony Chorus and
Tucson Chamber Artists.
Also, WMHT in
Albany, KUCO in Oklahoma City and Northwest Public Radio in Spokane added
substantial numbers of estimated weekly listeners. We discussed KUSC's impact in earlier posts. Like KCRW
and KPCC, KUSC keeps making inroads into the exurban LA markets of Palm
Springs, Santa Barbara, Oxnard-Ventura and San Luis Obispo. In the Fall 2016
PPM ratings for Los Angeles, KUSC had 740,300 estimated weekly listeners.
GROUP TWO STAR STATION:
KBSU, BOISE
Like the Boise
State Broncos of college football fame, the two BSU program channels, Classical
KBSU and 24/7 News KBSX, know what it is like to win.
KBSU [link] is involved
in every major aspect of the Boise classical music scene.
Carl Scheider |
Boise radio legend
Carl Scheider is a popular on-air host. He hosts Idaho Music, a weekly program that features
upcoming events and performances, plus interviews of Idaho artists.
Scheider also hosts
Private Idaho, a weekly eclectic
music mix show based on his extensive knowledge of several types of music. He
has spent over 30 years behind the mic including stints at commercial Country
KQFC, Classic Rock KLCI and Triple A KF95.
Other stations of
note that greatly increased their number of estimated weekly listeners are WUOL
in Louisville, KWTU in Tulsa and KLRE in Little Rock.
GROUP THREE STAR STATION: WBNI,
FORT WAYNE
Full-time Classical
stations in smaller markets are lifelines for the faithful. This is certainly
true at WBNI [link], which serves northeast Indiana from Fort Wayne. Each of
the 13,400 estimated weekly listeners to WBNI are treated like family.
WBNI keeps
classical fans up to date with Symphonically
Yours, hosted by Rob Nylund. He is a retired research scientist who moved
to Indiana from the Bay Area. Nylund
worked at KSJS in San Diego.
Also, Colorado
Public Radio’s Classical channel is doing very well outside of the
Denver metro. It is nice to see Maine Public Radio’s Classical channel
up and running.
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