I lived in Colorado
Springs in the mid and late 1980s. I have
never seen a city that is more polarized politically, socially and
economically. Friends in the Springs tell me the divide has only gotten worse.
Consider these current headlines:
YIN: Representative Doug Lamborn introduced
legislation that would strip federal funding the
Corporation for Public Broadcasting (CPB).
YANG: KRCC GM Tammy Terwelp announces a new
schedule that puts fresh news first.
Recently we published
[link] a case study examining KRCC’s programming choices given the escalated
presence of Colorado Public Radio’s (CPR) News channel on a full-power repeater
station. Though we are not taking sides
in this competitive situation, we are showing options for KRCC to succeed against
a sophisticated big-market public media company.
The chart on the
right compares CPR’s news programming (during key hours when the most people
are listening to radio) with KRCC’s current schedule and new schedule that
begins March 6th.
KRCC’s GM Tammy
Terwelp is making some excellent competitive changes. I have highlighted in RED some
of Terwelp’s best moves:
1. KRCC is dropping music during daytime
hours and is moving music programming to the evening.
2. News will be "first and fresh" on KRCC. For
example, KRCC will be dropping the Morning
Edition rollover from 9am – 10am and adding John Hockenberry’s The Takeaway.
KRCC is doing the same
thing at 2pm, when they will air The
World’s first feed. Being first with the day's news encourages tune-in.
3. KRCC is also putting fresh news first at
3pm with the addition of Marketplace’s first feed. This is when many west coast stations air Marketplace.
4. KRCC will begin airing A1 from 10am – Noon. The new WAMU/NPR
program is perhaps the best choice to compete with CPR’s excellent talk and
interview program Colorado Matters.
Perhaps Terwelp’s
most important change will take more time to develop: creating local news
capacity.
As we noted in case study, KRCC
now has virtually no local news presence.
Competitor CPR has three dozen people
on their news team including one that will be based in the Springs.
Terwelp told
Colorado College’s newspaper The Catalyst [link]:
We’re working on our strategic plan right
now. We really want to expand our news
department and our local content development. We have to be producing content
that people are interested in, that is relevant, and that matters.
Vicky Gregor |
Other changes
as of March 6th include moving KRCC’s daily music
programming, hosted by Vicky Gregor, to 7pm – Midnight. Blue Plate Special will be moving to Saturday evening.
Terwelp is putting into practice
what she learned at shops such as WBEZ, Chicago and WESA, Pittsburgh.
She has been part of several innovative public media shops in the past two decades.
Terwelp is also doing consulting and project work.
Check out her personal website [link].
COLORADO SPRINGS
REPRESENTATIVE DOUG LAMBORN IS INTRODUCING A BILL TO DEFUND CPB, AGAIN
You might say Rep.
Doug Lamborn (R-Colorado) is persistent.
Or maybe he just likes to suck up to the alt-right in DC. As he has done
seven (7) times in the past, Lamborn is introducing a bill to eliminate federal
funding for CPB. He describes CPB as “a superfluous government program.”
Lamborn is hoping that
the Trump administration and GOP Congress will help him get the defunding
legislation passed this time. He is using the argument that CPB needs to vanish
so that the money “could be put to better
use rebuilding our military and enhancing our national security.”
Lamborn added in an
interview with the Denver Post
[link]:
“American taxpayers
do not want their hard-earned dollars funding superfluous government programs
just because that is the way things have always been done. I am totally
convinced in a free market where you did not inject taxpayer subsidies, the
programming would stand on its own two feet.”
In the interview,
Rep. Lamborn said the cuts aren’t personal because "likes" certain public
broadcasting programs. He said defunding is necessary now because “…we have to pick and choose our battles.
It’s just one of the ways we can deal
with the spending problem in Washington.
What's your thoughts on KRCC doubling-down against a superior-resourced "foe" in CPR, vis a vis the "fight" between KUSP and KAZU?
ReplyDeleteTheoretically, wouldn't KRCC be better off ceding the news space to CPR and doubling down on music?
I used to love KRCC, tuned in the other morning to almost surreal, monotone, NPR news-drivel, completely encompassing the entire daytime format...endless "news" ??? sorry but I'm just not into it.
ReplyDelete