Changes in the way
Americans consume audio appear to be escalating according to the just-released 2017 Infinite Dial report from Edison Research,
in partnership with Triton Digital. Only
a few new audio sources have entered the mix but the trends seen in recent
years with existing devices are continuing at a brisk pace.
A case-in-point is broadcast
radio. AM/FM is still “king of the car” but competing audio sources are
increasingly available and being used. AM/FM remains the top “Audio source used
most often in primary car.” However, there has been dynamic growth in
in-vehicle audio sources like “owned digital music” and “online radio.”
Begun in 1998, the
annual Infinite Dial survey has
become the leading barometer of trends in use of digital and analog audio
devices. The study compiles responses from around 2,000 persons age 12+ via
both landline and mobile telephone interviews.
The 2017 survey was conducted from January 5th through
February 11th. You can download 2017
Infinite Dial report here.
2017 INFINITE
DIAL ESSENTIAL SLIDES
THE GAME CHANGER: SMARTPHONE OWNERSHIP
I cannot recall any
other device in my lifetime that has been adapted so quickly by the American
public than smartphones.
In less than 10 years, smartphones have become the
“new normal,”
changing forever the patterns of media consumption.
Edison and
Triton now estimate 226,000,000 people now own and use one. This is a
breathtaking change.
AM/FM IS STILL THE PRIMARY AUDIO SOURCE IN
VEHICLES
WHILE AM/FM REMAINS STRONG, OTHER SOURCES
HAVE BECOME AVAILABLE TO MORE PEOPLE
LISTENING TO ONLINE RADIO CONTINUES TO GROW
TIME-SPENT-LISTENING TO ONLINE RADIO IS INCREASING
AM/FM IS STILL A MAJOR SOURCE OF MUSIC
DISCOVERY, BUT IT IS DECLINING IN IMPORTANCE
PODCAST LISTENING CONTINUES TO GROW BUT IT REMAINS A SMALL FACTOR
40% OF PODCAST LISTENERS SAY THEY LISTEN TO
COMPLETE PROGRAMS
“SMART SPEAKERS” HAVE ENTERED THE AUDIO
MARKETPLACE
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