Changes in the way Americans consume audio appear to be escalating according to the just-released 2017 Infinite Dial report from Edison Research, in partnership with Triton Digital. Only a few new audio sources have entered the mix but the trends seen in recent years with existing devices are continuing at a brisk pace.
A case-in-point is broadcast radio. AM/FM is still “king of the car” but competing audio sources are increasingly available and being used. AM/FM remains the top “Audio source used most often in primary car.” However, there has been dynamic growth in in-vehicle audio sources like “owned digital music” and “online radio.”
Begun in 1998, the annual Infinite Dial survey has become the leading barometer of trends in use of digital and analog audio devices. The study compiles responses from around 2,000 persons age 12+ via both landline and mobile telephone interviews. The 2017 survey was conducted from January 5th through February 11th. You can download 2017 Infinite Dial report here.
2017 INFINITE DIAL ESSENTIAL SLIDES
THE GAME CHANGER: SMARTPHONE OWNERSHIP
I cannot recall any other device in my lifetime that has been adapted so quickly by the American public than smartphones.
In less than 10 years, smartphones have become the “new normal,”
changing forever the patterns of media consumption.
Edison and Triton now estimate 226,000,000 people now own and use one. This is a breathtaking change.
AM/FM IS STILL THE PRIMARY AUDIO SOURCE IN VEHICLES
WHILE AM/FM REMAINS STRONG, OTHER SOURCES HAVE BECOME AVAILABLE TO MORE PEOPLE
LISTENING TO ONLINE RADIO CONTINUES TO GROW
TIME-SPENT-LISTENING TO ONLINE RADIO IS INCREASING
AM/FM IS STILL A MAJOR SOURCE OF MUSIC DISCOVERY, BUT IT IS DECLINING IN IMPORTANCE
PODCAST LISTENING CONTINUES TO GROW BUT IT REMAINS A SMALL FACTOR
40% OF PODCAST LISTENERS SAY THEY LISTEN TO COMPLETE PROGRAMS
“SMART SPEAKERS” HAVE ENTERED THE AUDIO MARKETPLACE