Jacobs Media’s Tech
Surveys have become an annual status report of how radio listeners are adapting
to, and using, digital platforms and devices.
Jacobs does two major Tech Surveys each year – one measuring commercial
radio listeners and the other examining noncommercial public radio listeners.
(Jacobs has also done periodic surveys of religious noncom listeners.)
On Thursday, May 4th,
Jacobs will unveil Tech Survey 13 at the World Wide Radio Summit 2017, a global
commercial radio conference, next week in Los Angeles. Tech Survey 13 looks at media habits and
preferences of more 51,000 commercial radio listeners from over 300 stations.
The research was conducted in January and February 2017.
Ever the forward
promoters, Jacobs released a few factoids from Tech Survey 13 yesterday. The
headline is Millennials Finally Have
Their Own Social Media Platform. It is Snapchat and Instagram. The study
finds decreasing interest in Facebook, which seems to be becoming the place
where your parents hang out.
Fred Jacobs
commented in a press release:
 |
| click to enlarge |
"Digging a bit deeper,
Millennials with a Snapchat profile are up 10 percentage points from last year.
And their daily usage of the app is also on the rise. INSTAGRAM is
also showing strong increases, an indicator this generation is finally getting
social networks of their own."
On the right is a
chart from Tech Survey 13 showing Millenial’s use of Social Media sites.
Tech Survey 13 is
the older cousin of Jacobs Public Radio Tech Survey 9, which is being conducted
now and will be released at the PRPD Content Conference in August. You can see
the results of Tech Survey 12 here and Public Radio Tech Survey 8 here.
NEW CUSTOM ANALYSIS:
FIVE-YEAR WEEKLY LISTENER TRENDS FOR NPR NEWS STATIONS
We’ve been looking
for a concise way to monitor estimated weekly listeners to NPR News
stations over time. As you have read here and
elsewhere, news stations are seeing record number of weekly listeners because,
in part, the 2016 election and subsequent events thatseem to be creating intense
interest in news and analysis. Observers are watching to see if the impressive
gains in listening to NPR News stations will continue through 2017.
Today we look at six
bell-weather stations over a period of five years. All five have seen remarkable
growth since 2012: Estimated weekly cumulative listeners are up 21% at KQED, 28%
at WAMU, 23% at WNYC-FM, 20% at KPCC, 22% WBUR and an incredible 45% jump at
WGBH.
Please let me know
what you think of the charts and analysis at publicradio at Hotmail.com. I’d appreciate
your feedback.
No comments:
Post a Comment