Which music radio
format talks the most about taking drugs and drinking way too much alcohol? You
might have guessed Rap or Hard Rock but a new study has found that it is
actually Country music. For every God
Bless the USA by Lee Greenwood, there is a world of cheatin’, drinkin’,
druggin’ and rehabin’ goin’ on with Country music folks. News of the survey was
recently published in Newsweek [link].
That was the
conclusion of a new study published by Addiction.com. They are a for-profit business
that specializes in matching the addicted with treatment centers, for a fee, of course.
Addiction.com does not provide the methodology of the study but someone spent a
lot of time listening to several popular music formats counting the references
to drugs and heavy drinking.
According to their
research, the type of music that mentioned drugs the most is Country, followed
by Jazz, Pop, Electronic, Rock, Folk and Rap respectively.
The first chart on the right is from the
study. Without knowing the survey methodology, it is hard to know what exactly
it means.
If you are
wondering about the relatively low mention of drug references in the Rap genre,
Logan Freedman, a data scientist at Addiction.com, said more research needed to
be done to determine why rappers aren’t talking about drugs as it seems they
used to.
KEN SAYS: From my unofficial observation, the people who talk the most
about drugs are people that don’t have them.
Conversely, people who seldom talk about drugs are the ones who have the
best stuff.
Marijuana is the
most frequently mentioned drug, as you can see in the second chart on the
right. Researcher Freedman explains why this may be true:
"It’s really amazing, I
think because marijuana has become more normalized in our culture, a lot of
country artists are singing about it more often than ever.
We did this study to
raise awareness about how drug references in music on the radio may interact
with addiction, and to alert people in case they want to avoid hearing about
drugs in their everyday music."
MY BACK
PAGES: 50 YEARS IN RADIO
This coming October
1st, I will have been working, in one-way or another, in the radio
biz. Fifty years earlier, on October 1, 1967 at Midnight, I became a “KISD Good Guy.” KISD-AM, in Sioux
Falls, South Dakota, was a hot Top 40 station that sounded much bigger than the
market.
I quickly moved up to a full-time gig, 7pm – Midnight. This was a great
place to start a career.
I’ve been very
fortunate to have a career that almost never has seemed like work. From time to
time I will be sharing pages from my career as October approaches. Today I have two short YouTube films:
The first is I’m Getting Kissed in Siouxland, which
tells the true story of how I started in the biz, the people I worked with,
changes in society and when I met my first love.
https://www.youtube.com/watch?v=Rv5ylpFSPJM&feature=youtu.be
The second is The Wayward Wind, how I first got
interested in radio. It all started with my mom when I was a little kid. She always had the radio on. The film is based on a memory of the first
time a voice on the radio took me away and I never returned to earth.
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