NPR leads all other
podcast publishers measured by Podtrac in their April Rankings. According to
Podtrac’s, NPR’s podcasts had an estimated US Unique Monthly Audience of 11,357,000,
up 12% from March. US Unique Monthly
Audience is a Podtrac metric that approximates Nielsen’s cumulative listeners.
This American Life (including Serial and S-Town) had
the most one-month growth in US Unique Monthly Audience, up 32% in one month.
The gains are likely from the launch of S-Town,
which has had meteoric sales since it became available in late March.
Nine of the ten top
podcast publishers gained in estimated US Unique Monthly Audience in April
compared to March.
PRX’s Radiotopia was the only publisher that
lost ground, down 3% in April.
Overall, podcast
publishers related to public radio held seven of the top 10 positions in April
and control roughly 82% of the US Unique Monthly Audience.
PODCAST
MOVEMENT PREPARES FOR AUGUST
CONFERENCE IN ANAHEIM
Podcast Movement [link] is perhaps the nation’s largest
annual gathering for folks involved in the podcasting industry.
Now in it’s
fourth year, Podcast Movement says in
their promotional material they are expecting over 2,000 active and aspiring
podcasters, as well as industry representatives and professionals, at the Anaheim
Marriott August 23 - 25.
Registration fees
are between $394 and $546 per person depending on how much conference access is
desired. Attendees will have a choice of over 80 breakout sessions and panels,
including sessions on the Technical Track, Creators Track, Business Track,
Industry Track, and more!
On the left is a
conference schedule. Click to enlarge
it.
Podcast Movement is produced by a for-profit company. It was
founded and is operated by writer and podcaster Jared Easley and money-guy Dan
Franks. Podcast Movement is
frequently associated with commercial podcasters and vendors.
However, this year
the organizers have asked a handful of public media speakers to appear at the
August event. They include: Jennifer Ferro, GM of KCRW; Dean Capello, Chief
Content Officer, WNYC Studios; and, Tamar Charney, Managing Editor of NPR ONE. Also, Jacobs Media is a sponsor
of the conference.
I am bringing this
up because of the contrast with the story about the top ten podcast producers
above. Other than Capello and Charney, I don’t see anyone from that list speaking
at this year’s Podcast Movement. To me, this is disconnected with reality.
Podcast Movement looks like it is vendors talking to other
vendors.
There is no harm in that. I recommend attending Podcast Movement if you have money to
burn.
It is the type of conference where random acquaintances and serendipity is a highlight. The action and practical education will happen in
hallways, lounges and coffee shops – the places where business gets done. Plus, it is close to
LA.
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