Tuesday, May 16, 2017


The Public Radio Program Directors Association (PRPD) has announced more details about the upcoming Public Radio Content Conference (PRCC).  New details are below.

The first thing that caught my eye is a pre-PRCC workshop – Turning Good Content into Great Content – led by Eric Nuzum, Senior VP For Original Content at Audible. Before joining Audible in 2015, Nuzum spent several years as VP of Programming at NPR.

Eric Nuzum
Nuzum’s workshop focuses on what separates a “good” content from “great” content. He will guide attendees through the process he has developed to create or reinvigorate podcasts and radio programs over the past fifteen years. Nuzum’s process is intended to help producers define the project idea, clarify how it’s different from anything else in the universe, increase its impact, and come up with a plan to keep the project on track.

In other words, Nuzum will show workshop attendees how they can clarify and quantify their creative visions. Managers will benefit by learning techniques to inspire and lead creative teams at their home shops.

Turning Good Content into Great Content happens on Monday, August 14, from 9am – 4pm at the Marriott Marquis Hotel, site of the PRCC.

The cost of registration covers up to four members from the same shop. The cost is $800 for non-PRPD members and $600 for PRPD members who are also register for the PRCC.

KEN SAYS: One of the best reasons to attend this workshop is Eric Nuzum’s sense of enterprise. He is a self-starter who takes ideas and concepts and turns them into tangible projects and products.  Case-in-point, Nuzum first came to national presence in 2001 with his first book – Parental Advisory: Music Censorship in America – still the definitive telling of the “Tipper Gore” congressional hearings In the 1990s about rock music lyrics.

Nuzum’s book is still a best seller. It is available for Amazon here.

The Radio Research Consortium (RRC) is also conducting a pre-conference workshop – Making Sense of Audience Data – the same day.  Information on both workshops is available here.

Meanwhile, Jody Evans, CEO of PRPD, has posted these dates for the release of information regarding this year’s PRCC:

June 6, 2017 - Conference Preview Released
July 6, 2017 - Full Conference Agenda Released
July 14, 2017 - Early Bird Registration Closes
July 14, 2017 - Hotel Room Block Cut-off (or until room block is full)


Classical music is definitely rising at WRR-FM in Dallas. In the three years since Michael Oakes has been PD of the station, the sound has become more compelling, ties to the Classical music and arts communities have been strengthened and the ratings are excellent. Best of all, WRR remains an integral component of the City of Dallas’ Office of Cultural Affairs.

WRR is now conducting its first search for a Classical announcer in several years. The pay and benefits are outstanding. The job will start in the late summer. If you know of qualified candidates, they can learn more here.  The deadline to apply is May 23.

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