Congestion on I-10 in West LA |
We’ve
all heard that radio is the king of car
– the top information and entertainment choice by drivers in vehicles of all
types.
Now new research by INRIX [link], a company based in London and Seattle
that studies the movement of people and goods.
INRIX has developed metrics that
measure congestion times and locations in granular detail.
INRIX
has recently released the latest edition of their Global Traffic Scorecard about congestion in cities around the
world.
Guess what, the most congested major metro area is Los Angeles, followed
closely by Moscow.
According
to the Scorecard, New York’s Cross Bronx Expressway is ranked as the U.S.’s
worst corridor where the average driver is stuck in stop-and-go congestion for
118 hours per year,
Another
stretch of road where commuters are likely to find congestion is the 10 Freeway
in LA between the 110 and the 405.
Several points on the Ventura Freeway (101)
are also in the top ten. You will likely find the least congestion in South
Bend, Indiana.
On
the right is an INRIX chart showing congestion in North American metro areas.
According the INRIX, the metric to watch is Peak
Hours Spent in Congestion, the estimated number of hours a driver will be
stuck in traffic that is moving at five miles-per-hour or less.
In media terms, you can call these folks a
captive audience.
CURRENT IS LOOKING FOR A MARKETING PRO
Our
friends at Current [link], the publication of-record for public radio and
television, is looking for an ambitious, entrepreneurial, organized,
detail-oriented ad person to market print display and digital advertising. This
is job where someone can really make a difference in public.
As
Spark News readers may recall, in
July 2017, we posted [link] an article about Current’s struggle to survive financially in challenging
advertising environment.
The
person who gets this gig will be a contractor for now, but, hopefully the job
will be full-time with benefits soon. Remote workers with dependable computers,
internet and phone service welcome to apply. To apply, send a cover letter and
resume asap to Julie Drizin – Julie@current.org.
KEN SAYS: Given Current’s current situation, this job is
for a person who sees it as an opportunity, not a risk. Current has become successful on several platforms and has a
terrific editorial staff. This job could be a stepping-stone to bigger things
either at Current or within public
media. You will be talking with the people and organizations that make public
media happen.
AND NOW, THE ACTUAL
NIELSEN AUDIO RATINGS FOR SALISBURY-OCEAN CITY
Thank
you to Spark News reader Brian
Marchan who notified us that we had the wrong information for two stations in
the ratings chart for Salisbury-Ocean City. The chart on the left has the
correct Nielsen Audio data.
Thanks for the plug and the kind words about Current, Ken!
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