Podcasting
gained more respect and credibility when the Grady College of Journalism &
Mass Communications at the University of Georgia presented five shows with
Peabody Awards earlier in May. The Peabody Awards recognize superior
storytelling in electronic media.
The
Peabody Awards [link] started in 1941 when radio was the only major electronic
media. Then, in the early 1950s, television categories were added, followed by
cable and satellite categories. In recent years, categories for on-demand and
online streaming media including podcasts were added to the competition.
The
judges look for excellence in storytelling technique but winning entries must be about people and situations that
matter. These are in the “sweet spot”
for public media. Four of the five 2017 Peabody winners in the Radio/Podcast
category are directly tied to public radio.
The fifth was certainly inspired by public radio. You can see the
winners in all of the categories here.
A PEABODY
AWARD GOES TO…
• NPR and
ProPublica for Lost Mothers:
Maternal Mortality in the United States
NPR’s
Renee Montagne and ProPublica’s Nina Martin told the story of a New Jersey
nurse named Lauren Bloomstein, who died a day after giving birth due to
pre-eclampsia that wasn’t diagnosed until it was too late. Pre-eclampsia is a
type of high blood pressure that only occurs in pregnancy or postpartum.
The
series examines stories such as Bloomstein’s
in a series of podcasts dealing with a health care crisis that is rarely
talked about: Women dying as a consequence of pregnancy and childbirth. This
occurs more frequently in the U.S. than any other major country. The podcasts
told emotional stories from both survivors and loved ones that document the
rapid onset of symptoms and lack of quick response by some medical providers.
The
judges recognized this entry for its vital public service reporting that pushes the
standard for vigilance, prevention, and equity in women’s health care. Learn more and listen to audio samples here.
• Minnesota Public
Radio/American Public Media for 74 Seconds
On
July 6, 2016, the police pulled over Philando Castile for a broken taillight.
Seventy-four seconds later he was dead. A police officer fired seven shots at
Castile while his girlfriend her 4-year-old daughter watched the mayhem. They
weren’t the only people watching. Castile’s girlfiend streamed the aftermath
live via Facebook.
The
story received national coverage.
Instead of moving on, MPR kept following developments over subsequent
months. The result was a remarkable
podcast series – 74 Seconds – that
put a human face on the tragedy that provided context for the legal and
political struggles that followed. The series had 22 episodes, most reported in
real time.
The
judges praised MPR’s reporting and production team for excellent on-the-spot
reporting and constructing a larger context to understand the events. Learn
more and listen to audio samples here.
• This American Life & Serial
for S-Town
This
brilliant tale grabs listeners from 00:01 of S-Town. The compelling voice of John B. McLemore, an antique clock
restorer, sets the narrative about an unreported murder in Bibb County, Alabama.
S-Town is an addictive law and
order thriller from the producers who brought podcasting into the American
mainstream. In many ways S-Town is the gold standard of this form of
storytelling.
The
judges called S-Town the first true audio
novel, a nonfiction biography constructed in the style and form of a 7-chapter
novel. S-Town set audience records the moment it was released. S-Town
attracted 16 million downloads in the first week, and 40 million in first
month. Learn more and listen to audio samples here.
• Kentucky Center for Investigative Reporting & Louisville
Public Media for The Pope’s Long Con
When
folks at the Kentucky Center for Investigative Reporting uncovered an
incredible story about a local politician who called himself “the Pope.” State
Representative Dan Johnson glorified his own past for leverage with
constituents and associates. But his self promotion was built on a trail of
lies and fabrications that included criminal behavior and allegations of sexual
assault.
The
story then takes more fascinating twists and turns but we won’t spoil the
ending.
The
judges praised The Pope’s Long Con for
demonstrating the importance of checks and balances and proper vetting, and for
tenacious local journalism. Learn more and listen to audio samples here.
• Gimlet Media for Uncivil: The Raid
Gimlet
Media is a for profit company that a similar sensibility, and several key people,
to public radio.
Uncivil: The Raid tells the story about
250 formerly enslaved black Americans during the struggle for black freedom
during the Civil War in South Carolina. They escaped near certain execution
when trapped behind Confederate troop lines.
The
judges said Uncivil: The Raid for its
contribution to understanding of a seldom-told true story about emerging black
freedom.
Congratulations
to the winners.
PODCAST PUBLISHERS CHART: HAS HOW STUFF WORKS QUIT WORKING?
Podtrac
[link] has released its April estimates of the monthly audience for podcast
publishers. We are comparing the April
numbers to January 2018 to see a trend line since the first of the year.
The
top ten publishers for April include four who have ties to public radio and six that are
for-profit, commercial ventures. The top four publishers are from public media.
These publishers have an overwhelming majority of the estimated US Unique
Monthly Audience. There was little change between January and April.
There
was much more variation with the commercial podcast publishers. The estimated audience for The Daily pushed
the New York Times up 10%. HowStuffWorks dropped 27%. Perhaps their next show will be How Podcasts Work.
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