Colorado Public Radio (CPR) News is on a roll. CPR’s recent investments in news capacity are paying off with record-high ratings and increased impact within key sectors of the state. And, as a rock DJ once said, The hits just keep on coming!
Earlier this week CPR announced it has received a $300,000 gift from an anonymous donor that is earmarked for an Investigative reporting team. The gift means that CPR News can add an investigative reporter to lead the new unit. Soon CPR News will add three full-time investigative reporters, a data specialist and an investigative editor to the team.
Kevin Dale, CPR News Executive Editor, said in a press release:
“Investigative reporting is the product of giving skilled journalists the time they need to dig into important subjects."
"We need more journalists asking hard questions, digging through data and holding government and public officials accountable to the communities they serve.”
It also further advances CPR goal of being Colorado’s “news of record.” The state’s leading newspaper, The Denver Post, has fallen on tough times because of a change in owners and a challenging media environment.
Listeners are noticing the excitement at CPR.
In the Fall 2018 Nielsen PPM ratings, flagship CPR News station KCFR had an AQH share of 6.7%, believed to be the highest share CPR News has achieved.
It is also a major increase in AQH share compared to the PPM ratings for Fall 2016.
That was the Trump Bump election.
Elsewhere in the Denver-Boulder market CPR’s Classical music channel also in creased it's AQH share compared to Fall 2016.
Fort Collins-Greeley based AAA music station KJAC The Colorado Sound increased both its AQH share and estimated weekly listeners.
Not that long ago CPR News announced it was building its out-state capacity by hiring reporters to be based in Colorado Springs and Grand Junction.
You might say things are swimmingly good everywhere in Colorado for CPR News…
…except in Colorado Springs.
It is not for lack of trying.
CPR News upgraded their overage of the Springs when they debuted, with great fanfare, a new full-power FM repeater at 102.1 FM.
It signed on June 23, 2017.
As you can see on the coverage map on the right, CPR’s Springs voice covers the city like a blanket.
But, even with the new local station, the ratings for CPR News in the Springs went down. On the left is a three-year comparison of AQH shares and estimated weekly listeners for KRCC and CPR News.
In the Nielsen Diary ratings, the contest between KRCC and CPR News isn’t even close. CPR News hasn’t put a dent in KRCC’s ratings.
On the left is a chart showing the Fall 2018 ratings for noncom stations in Colorado Springs. Even though KRCC’s AQH share dipped a bit compared to Fall 2016, CPR News is hardly a factor in the market.
Credit former KRCC GM/PD Tammy Terwelp (now GM at Aspen Public Radio) and the crew at KRCC for making KRCC essential listening in Southern Colorado.
In an interview with Spark News last year Terwelp shared her strategy:
“I am a little surprised by KCFR being down, but they haven’t been on long here and their dial position being far away from the traditional end for public radio. I’m sure the new President of CPR will put more thought into what they are going to do with a signal in our market given the population here.”
“CPR being in KRCC’s market now does force us to really think about how we can be different and reach new audiences sooner.”
“We are the “home team” here in Southern Colorado and have been for decades. I’d never use that fact to sit idle while a station with so many more resources than us puts a stake in our ground; but I will use that as the foundation for our growth.”
FEAR AND LOATHING IN COMMERCIAL TALK RADIO
Screen-shot of Ben Shapiro taping his podcast
Earlier this week we featured the results of the first iHeartRadio podcast awards. We challenged the veracity of the awards for several reasons.
One was iHeart’s choice of conservative talker Ben Shapiro’s show as the Best News Podcast over actual news programs such as The Daily.
Now Ben Shapiro is showing his true colors. Last Friday (1/17) he lost two of his podcast’s advertisers due his odd anti-abortion rant the previous day. In his rambling commentary, Shapiro explored the philosophical dilemma of Would you kill “baby Hitler,” if you could?
Shapiro tried to embellish his credibility with the uber-right by saying “No he wouldn’t abort “baby Hitler.”
Of course such a discussion in absurd and a complete waste of time, but Shapiro was so strangely intense it caused us to worry about him. To put it layperson’s terms, Shapiro seems to be overwhelmed by his newly found fame. We just hope he doesn’t end up like Vicki Archer at the BBC. (Google her name to find out more.)
We’d like to know what your thoughts are on Shapiro. Check out this YouTube video about the “baby Hitler” incident on Glenn Beck’s program: