The Zombies perform at the 2016 Triple A Noncommvention
at WXPN’s World Cafe in Philadelphia.
We continue our review of Nielsen Audio PPM ratings for Fall 2018 with a look at full-time Triple A, Jazz and other Contemporary Music stations.
We are establishing trend lines by comparing the Fall 2018 numbers with Fall 2016.
Over the two years between the surveys, Triple A stations and Jazz stations have traded places.
According to Nielsen, the estimated number of weekly listeners to 15 full-time Triple A stations grew by 10.2% between Fall 2016 and Fall 2018. During the same period weekly listeners to Jazz stations declined by 11.1%
On the left are charts showing the AQH share and weekly cumulative listeners for 16 Triple A stations.
Since one station didn’t have Fall 2016 data, so we did not include them in the totals.
Note how three stations dominate the format’s upward momentum.
The AQH share growth by KCMP – The Current – and KUTX over the past two years is simply amazing.
WFUV added over 50,000 new estimated weekly listeners (up 12%) in Fall 2018 compared with Fall 2016.
Very few full-time Triple A music stations have an AQH share above 1.0%.
Six of the 15 stations have passed that threshold.
Programmers who would like to increase their listening base should study how and why The Current and KUTX have become “hot magnets” for listeners.
JAZZ FORMAT DROPS TO FOURTH PLACE
We have written about the drop in listening to some fulltime Jazz music stations recently.
Losses by three stations caused the Jazz format’s drop to fourth place: KMHD in Portland, WBGO in New York and WCLK in Atlanta.
We are working on future stories about each of these stations, particularly KMHD.
According to local news reports, the licensee of KMHD is considering ending their partnership with Oregon Public Broadcasting (OPB).
In mid-January the Mount Hood Community College board voted not to renew the KMHD’s operatiNG agreement with OPB. Mount Hood issued a statement that raised more questions than answers. Mount Hood said they “have interest in bringing KMHD back to the Mount Hood campus.” That’s all they revealed.
The two fastest growing Jazz stations are KBEM in Minneapolis and KUNV in Las Vegas.
Spark News also examined the Nielsen PPM trends for stations that air other contemporary music formats full-time.
The two top performing stations in the Fall 2018 compared to Fall 2016 were KDRP in Austin and WNSB in Norfolk.
We have written often about KDRP a/k/a Sun Radio.
It is a conglomeration of five low-power frequencies that Nielsen places under the call letters KDRP.
Sun Radio is truly a phenomenon in Austin. The station has some of best known media personalities in the area playing Americana and Austin favorites.
WNSB is a participant in a new format development project – Alternative Urban music – funded by CPB. The project is being led by consultant Mike Henry.
AND THE GRAMMY GOES TO…GRETA VAN FLEET
|Greta Van Fleet|
Consultant and blogger Fred Jacobs saluted the group Greta Van Fleet [link] who won the Grammy Award for Best Rock Album. It turns out the group is from Jacobs’ home base in suburban Detroit.
We also have been following Greta Van Fleet and agree with Jacobs that the young band has a great future. Want to learn more? Check out this YouTube video of Greta Van Fleet performing live on Saturday Night Live in January: