WGBH
is having a revival, of sorts. They just beat WBUR in AQH shares in the October
Nielsen Audio PPM.
We
looked at AQH and estimated weekly listeners (“Cume”) for the two Boston
stations since October 2016. At that time, WGBH was at high point in both AQH
and Cume. Then there was a stumble.
When
the chart picks up in June 2019, WBUR has a big lead on WGBH in both metrics.
Then WGBH rises again as Fall 2019 kicks in.
These
are two great stations at the top of their games. There is no other battle
quite like WBUR and WBGH. Best of all, the beneficiaries are the people of
Boston.
Looking
at the full noncom Boston market, little has changed in a month.
In
Seattle-Tacoma, the biggest mover is Classical WCRB. They have been having nice gains
in AQH share. WCRB reminds us of the
solid performances by KDFC and WETA.
The
big question in the Minneapolis-St, Paul October PPM ratings is what happened
to KCMP 89.3 The Current? The drops
in both AQH shares and estimated weekly listeners seem unbelievable. Maybe the
dog ran off with PPM meter again.
High
in the Colorado Rockies, Denver’s CPR News flagship KCFR is doing very, very
well.
Indie
102.3 has taken the progressive rock lead.
Virtually
all of people who listen to The Drop
listen to it via streaming audio.
According
to consultant Mike Henry, the narrow target for The Drop is 25 – 34. 55% of the
total audience is within that demo. Time spent listening to The Drop by the
average listener is 3-hours.
Ken Said;
ReplyDelete"In Seattle-Tacoma, the biggest mover is Classical WCRB. They have been having nice gains in AQH share. WCRB reminds us of the solid performances by KDFC and WETA."
Not a fan Rhythmic music or Hip-Hop but I did listen to The Drop, and it sounds no different than your commercial Urban or Rhythmic station...other than playing music that the commercial formats tend to avoid...but the station presentation sounds no different. I still prefer KUVO's main Jazz programming.
You Mean Classical KING-FM. Was created for the late owner in mind (Dorothy Stimson Bullitt), playing her favorite music. KING-AM played the more mass appeal popular and the focus was building TV news on KING-TV.