 |
|
Morning
show hosts Rob and Jocelyn Taylor
(image courtesy of the Times of San Diego)
|
One
of the things we like most about working in public radio, instead of
commercial radio, is that public stations don’t play 24/7 Christmas music. .
Commercial radio is about selling commercials no matter what the programming is.
According
to an article on the Times of San Diego
website [link] husband-and-wife disc jockey hosts Rob and Jocelyn Taylor are
barely surviving nonstop Christmas Music on their station.
The
Taylor’s recently moved from Santa Rosa to San Diego to host Mornings with Rob and Joss on KYXY,
owned by Entercom. For 10 months a year,
KYXY plays soft Adult Contemporary music. In November and December the station
plays Christmas tunes all day and all night.
When
the Christmas music started, the Taylors were curious. Now, several weeks
later, boredom has set in. Jocelyn Taylor goes by the name "Joss" on the air, told the Times of San Diego:
“The songs certainly have
helped us get in the holiday mood. It’s a brand-new format for us. Ask us again
in a few years from now.”
A
former KYXY listener, posted this comment on the Times website:
“I can turn [Christmas
music] on or off. When I am walking down the street or want to buy a
toothbrush, I don’t want to be forced repeatedly to pine for a reality, a
family or a set of experiences which are not available to me — and which should
not be foisted on anyone.”
Which
Christmas tunes are played on KYXY?
The
last four songs we heard were Jingle Bell
Rock by Bobby Helms, Winter
Wonderland by the Eurythmics, Jingle
Bells by Barry Manilow and Santa Baby by Taylor Swift.
According
to Nielsen Audio, in the November PPM ratings, KYXY had a 3.7 AQH share and
546,700 estimated weekly listeners.
PUBLIC RADIO PROVIDES
HOLIDAY MUSIC A DIFFERENT WAY
KUSC and
KDFC are offering The Holiday Spirit Channel via streaming audio.
It is not heard on the air. KUSC describes the channel this way:
“From festive brass to
carols and more, we have the soundtrack to your holiday season streaming live on
our free Apple and Android apps.”
NOVEMBER NIELSEN PPM
RATINGS
In
the November Nielsen PPM ratings NPR News/Talk KPBS is the top radio news
source beating the legendary KFMB in all day-parts.
We
hope all is well with Jazz music station KSDS.
They haven’t to the Nielsen
ratings for over a year.
Spark News readers always like to know what is happening in Portland – a truly great noncom market.
KOPB
is by far the top radio news source.
Things
are looking up for Jazz KMHD. They are
getting closer to the numbers they had before the recent license-owner ship
spat.
Classical
KOAC had its best book in several months.
In
the Valley of the Sun, NPR News/Talk KJZZ is growing its audience month by
month.
Classical
KBAQ is consistently strong.
We
understand that KNAI has applied to change their FCC status from noncommercial
to commercial.
A sister station in Fresno made the change a few years
after being fined by the FCC for broadcasting commercials.
Sacramento
is the home market for K-Love. The
studios and offices are in Rocklin, a suburb north of the city.
However,
K-Love doesn’t have a big audience in
Sacramento. KLRS, the flagship of the K-Love
network, had a 0.3 AQH share and 27,500 weekly listeners.
The Sacramento K-Love ratings are missing their main station in Sacramento KLVB. It is not rated anymore. The station the ratings come from is KLRS which is between Sacramento and Stockton. The last I saw KLVB's ratings a few months ago KLVB had almost all the K-Love listeners in Sacramento.
ReplyDeleteThe listings for San Diego that said K-Love were actually for Air's KARJ. Airl also has another signal in the San Diego area KYDO that is not listed unless the rating for the two were combined. The K-Love station KLVJ is not listed anymore but got good rating last I saw with more than double Air1's.
I prefer Air1 worship format to K-Love's christian ac format if I had to listen. But K-Love's ratings are usually much higher than Air1's. K-Love stations almost always have the better signal if they have both in the same market which helps.
The Modern All Christmas format has been quite a popular format in recent years. It does draw a certain audience that would not normally listen to KYXY or for the most part Adult Contemporary stations.
ReplyDeleteToday's Mainstream AC format is not as soft as it used to be. They are aiming for a 25-54 female that grew up in the 1980's and 90's and were likely fans of Michael Jackson, Madonna, and George Michael. Current artists like P!nk, Katy Perry, Lady Gaga and Ed Sheeran are popular with today's female adult.
The Taylors did Country radio for years. Most Country stations do not go all Xmas.