In our post earlier today, we said the first hard evidence about the impact of COVID-19 on radio will be the March Nielsen PPM ratings.
That wasn’t quick enough for blogger/researcher/consultant Fred Jacobs.
Jacobs announced on his blog [link] that his company is initiating the Coronavirus Survey to learn how the COVID-19 is affecting radio listening, the stations and their listeners. Jacobs is using samples from recent Tech Studies of commercial radio, public radio and Christian music radio.
PRPD is taking the lead on the Coronavirus Survey on behalf of public radio stations. PRPD and Jacobs have been working together on the annual Public Radio Tech Survey (PRTS) for more than a decade.
According to Jacobs, the Coronavirus Survey will have a quick turnaround. The survey will be "in the field" next Monday, March 30 though Thursday April 2. Results will be shared with participating stations in less than a week. Then a webinar will be conducted for participating stations.
Jacobs talked about the need from quick action on his blog on Tuesday:
“We fully realize that attitudes in late March may be very different in mid April, and the ensuring weeks and months. But we need a benchmark."
"We need direction. We need to know how our audiences are thinking, feeling, and consuming media. Are they at home? Are they infected? Are they worried or depressed?"
"What gadgets are they using to inform and entertain themselves? What do they expect and want from your radio station?”
Abby Goldstein, President and Executive Director of PRPD, said in a statement [link]:
“Because of the impact of the Coronavirus on all aspects of our daily lives, PRPD is partnering with Jacobs Media on the Coronavirus Survey. We believe it’s imperative for programmers, content creators and managers to understand the mood and behavior of public radio listeners during these unprecedented times.
In addition to questions about listener’s work status and their listening patterns, the Coronavirus Survey will ask station-specific questions about listener perceptions of on-air fundraising and special programming.
Stations that participated in PRTS 2019, can be part of the Coronavirus Survey for no charge, but they must register. Other public radio stations are invited to be part of the survey for a $250 processing fee. Registration and additional information can be found here.
Goldstein reminds station folks that must sign up before the end of this week. If they have questions they can contact her at email@example.com, or Fred Jacobs at Fred@jacobsmedia.com, or Paul Jacobs at Paul@jacobsmedia.com.
PBMA WEBINAR SET FOR THIS WEDNESDAY
The Public Media Business Association (PBMA) is sponsoring a Coronavirus Watercooler Discussion this Wednesday (3-25) at 2:00pm ET.
PBMA canceled its annual meeting that was scheduled for late May. The chart on the right shows the status of other public media conferences in 2020.
The Coronavirus Watercooler Discussion will be a moderated forum will be focused on changing restrictions and health concerns surrounding the COVID-19 pandemic. The discussion is intended for senior managers, board members and stakeholders.
Registration and more information for the Coronavirus Watercooler Discussion can be found here.
FURLOUGHED LONDON SPORTSCASTER NOW DOES PLAY-BY-PLAY OF EVERYDAY LIFE
Sportscaster Nick Heath would rather be covering Premier League soccer but the matches have been postponed due to COVID-19.
So he has switched to something he also knows very well: his London neighborhood.
Heath is now doing live, on the scene coverage of life in London.
Thousands of folks in the UK are getting a needed chuckle about Heath’s play-by-play of Waiting In Line at the Supermarket, A Mundane Walk in the Park and Very Amateur Soccer.
Our favorite is Heath’s coverage of Crossing the Street.
To see and hear his hilarious commentary, click here.