In
our post earlier today, we said the first hard evidence about the
impact of COVID-19 on radio will be the March Nielsen PPM ratings.
That wasn’t quick
enough for blogger/researcher/consultant Fred Jacobs.
Jacobs
announced on his blog [link] that his company is initiating the Coronavirus Survey to learn how the
COVID-19 is affecting radio listening, the stations and their listeners. Jacobs is using samples from recent Tech Studies of commercial radio, public radio and Christian music radio.
PRPD is taking the lead on the Coronavirus Survey on behalf of public
radio stations. PRPD and Jacobs
have been working together on the annual Public Radio Tech Survey
(PRTS) for more than a decade.
According
to Jacobs, the Coronavirus Survey
will have a quick turnaround. The survey will be "in the field" next
Monday, March 30 though Thursday April 2. Results will be shared with participating
stations in less than a week. Then a webinar will be conducted for
participating stations.
Jacobs
talked about the need from quick action on his blog on Tuesday:
 |
|
Fred Jacobs
|
“We fully realize that
attitudes in late March may be very different in mid April, and the ensuring
weeks and months. But we need a benchmark."
"We need direction.
We need to know how our audiences are thinking, feeling, and consuming
media. Are they at home? Are they infected? Are they worried
or depressed?"
"What gadgets are they using to inform and entertain
themselves? What do they expect and want from your radio station?”
 |
|
Abby
Goldstein
|
Abby
Goldstein, President and Executive Director of PRPD, said in a statement
[link]:
“Because of the impact of
the Coronavirus on all aspects of our daily lives, PRPD is partnering with
Jacobs Media on the Coronavirus Survey. We believe it’s imperative for
programmers, content creators and managers to understand the mood and behavior of
public radio listeners during these unprecedented times.
In
addition to questions about listener’s work status and their listening patterns, the Coronavirus Survey will ask
station-specific questions about listener perceptions of on-air fundraising and
special programming.
Stations
that participated in PRTS 2019, can be part of the Coronavirus Survey for no charge, but they must register. Other public
radio stations are invited to be part of the survey for a $250 processing fee.
Registration and additional information can be found here.
Goldstein
reminds station folks that must sign up before the end of this week. If they have questions they can contact her at agoldstein@prpd.org, or Fred Jacobs at Fred@jacobsmedia.com, or Paul Jacobs at Paul@jacobsmedia.com.
PBMA WEBINAR SET FOR THIS
WEDNESDAY
The
Public Media Business Association (PBMA) is sponsoring a Coronavirus Watercooler Discussion this Wednesday (3-25) at 2:00pm
ET.
PBMA
canceled its annual meeting that was scheduled for late May. The chart on the
right shows the status of other public media conferences in 2020.
The
Coronavirus Watercooler Discussion
will be a moderated forum will be focused on changing restrictions and health
concerns surrounding the COVID-19 pandemic. The discussion is intended for senior
managers, board members and stakeholders.
Registration
and more information for the Coronavirus
Watercooler Discussion can be found here.
FURLOUGHED LONDON SPORTSCASTER NOW DOES PLAY-BY-PLAY OF EVERYDAY LIFE
 |
| Nick Heath |
Sportscaster
Nick Heath would rather be covering Premier League soccer but
the matches have been postponed due to COVID-19.
So he has switched to something he also knows very well: his London neighborhood.
Heath is now doing live, on the scene coverage of life in London.
Thousands
of folks in the UK are getting a needed chuckle about Heath’s play-by-play of Waiting In Line at the Supermarket, A Mundane Walk in the Park and Very Amateur Soccer.
Our
favorite is Heath’s coverage of Crossing the
Street.
To see and hear his hilarious commentary, click here.
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