A friend in the Bay Area recently gave us a tip about a new news and information: KSFP-LP, based in San Francisco. KSFP [link] is part of San Francisco Public Press (SFPP), a non-profit organization that also publishes a printed newspaper and hosts a website covering local news.
KSFP-LP signed on in late 2019, but it faces many obstacles. First, they broadcast only 12 hours per day because they share time with another station, KXSF-LP. The FCC ordered the licensees of the two stations to share 102.5 FM.
Theoretical KSFP Coverage Area
KSFP operates daily 4am to 10am and 4pm to 10pm. KXSP [link] operates during the other 12 hours. Both stations transmit at a power of two (2) watts and provide streaming audio 24/7.
Another obstacle for KSFP is a lack of resources. According to SFPP’s IRS 990 from 2017, annual revenue for the entire operation is only $260,000. Most of that amount was used to pay salaries and office expenses.
KSFP airs PRX’s Remix program stream during most of its broadcast hours. The station’s major local program is Civic, a mixture of call-in talk and group discussions. Though Civic is well intentioned, it sounds like a cable TV public access channel – tedious and boring.
We give San Francisco Public Press high marks for their ingenuity, vision and sense of service but KSFP-LP needs radio/audio professionals or it will not achieve its goals.
VERMONT PUBLIC RADIO NEWS & WBHM, BIRMINGHAM, INCREASE AQH SHARES IN SPRING NIELSEN DIARY RATINGS
The results of Nielsen Audio’s Diary market ratings are now trickling in.
The chart on the right shows the results for 11 NPR News stations in ten markets compared to their most recent pre-Covid rating period.
The June “book” was conducted between May 21 and June 17, 2020.
So far, the highest performing NPR News stations are Vermont Public Radio News and WBHM, Birmingham.
Four of the 11 stations (36%) increased their AQH share. Six stations (55%) had decreases in AQH share. One station, WWNO in New Orleans, had a 3.6 AQH share in June and February 2020.
Stations in markets where Nielsen uses Diary methodology are following the same patterns in markets using PPM methodology. In general, news stations are up and music stations are a mixed bag. But, there are plenty of exceptions.
REGISTRATION FOR LET’S GO LIVE! STARTS THIS FRIDAY
Let’s Go Live!, a four-day collaborative public media conference is scheduled for Monday, September 21 through Thursday, September 24, 2020. The event will happen online.
Members of the Public Radio Program Directors association (PRPD) and the Public Media Journalist Association (PMJA) are co-producing the event.
Both organizations cancelled their in-person annual conferences due to Covid-19 safety concerns.
Registration for PRPD and PMJA members is $150 per person. The cost for non-members is $200 per person. Group rates are Group rates are also available. Registration for Let’s Go Live! Starts this Friday, July 24. To register follow this link: