BIG LISTENING LOSSES FOR WQXR: NIELSEN AUDIO JANUARY PPM

PLEASE NOTE: In an earlier version of this post, January and November numbers for KMFA were inverted.  The correct info is below.  Thanks to Greg Kostraba for the heads up. Ken.

I’ve had the voices of my radio research mentors going through my mind: Don’t read too much into dramatic changes from book to book! So I will avoid shock and awe when reporting changes in classical music radio listening from the November PPMs to the January PPMs.

Still, a couple of the drops in listening in the chart below make go WTF.  Comparing the two months, WQXR lost 24% of its weekly unique listeners; KBAQ in Phoenix lost 23%.

I’d love to hear your opinions about the importance of these metrics.

CLASSICAL STATIONS: BIGGEST DECLINES IN WEEKLY CUME

CALLS	NIELSEN AUDIO MARKET	Mark Rank	JANUARY 2015 WEEKLY CUME	NOVEMBER 2014 WEEKLY CUME	ONE BOOK TREND
WQXR	New York	1	456,200	600,200	-144,000
KBAQ	Phoenix	14	157,100	204,500	-47,400
WABE	Atlanta	9	352,900	389,900	-37,000
WRCJ	Detroit	12	135,200	169,600	-34,400
WCRB	Boston	10	217,900	246,500	-28,600

Some stations gained weekly cume listening, particularly in Houston:

CLASSICAL STATIONS: BIGGEST GAINS IN WEEKLY CUME

CALLS	NIELSEN AUDIO MARKET	Mark Rank	JANUARY 2015 WEEKLY CUME	NOVEMBER 2014 WEEKLY CUME	ONE BOOK TREND
KUHA	Houston	6	174,200	155,900	+18,300
WRTI	Philadelphia	8	210,100	194,300	+15,800
WGUC	Cincinnati	30	128,500	119,400	+9,100
KPAC	San Antonio	28	103,300	94,400	+8,900

ALL CLASSICAL MUSIC PPM STATIONS

NIELSEN AUDIO PPM JANUARY 2015

Compared to November 2014

Survey Period: 1/1/15 – 1/28/15

Top-Line Estimates as of 2/13/15

Monday – Sunday 6am – Midnight, Persons 6+

CALLS	NIELSEN AUDIO MARKET	MARK RANK	AQH %	WEEKLY CUME
KUSC	Los Angeles	2	1.8	701,300
WQXR	New York	1	1.0	456,200
WETA	Washington DC	7	4.5	379,000
WABE	Atlanta	9	3.2	352,900
KDFC	San Francisco	4	2.8	348,000
KING	Seattle/Tacoma	13	3.4	293,300
WCRB	Boston	10	1.9	217,900
WRTI	Philadelphia	8	1.3	210,100
KQAC	Portland OR	23	2.8	174,300
KUHA	Houston	6	1.2	174,200
KSJN	Minneapolis/St. Paul	16	1.7	170,700
KBAQ	Phoenix	14	1.9	157,100
WRCJ	Detroit	12	1.7	135,200
KBYU	Salt Lake City	29	2.1	130,100
WGUC	Cincinnati	30	3.5	128,500
WKCP	Miami	11	1.3	123,700
WBJC	Baltimore	21	2.0	115,400
KPAC	San Antonio	28	2.8	103,300
KVOD	Denver	20	1.1	96,600
WDAV	Charlotte	24	1.5	89,300
KXPR	Sacramento	27	1.3	85,200
KCNV	Las Vegas	32	2.3	77,600
WCPE	Raleigh/Durham	42	2.5	73,500
WCLV	Cleveland	31	1.2	68,800
WPBI	West Palm Beach (repeats WKCP Miami)	48	1.7	61,200
KMFA	Austin	35	0.9	59,000
WOSA	Columbus	37	1.3	56,300
WFCL	Nashville	45	0.9	50,900
WKNO	Memphis	51	2.2	47,800
WSMR	Tampa/St. Petersburg	18	0.3	41,100
WICR	Indianapolis	40	0.7	36,100
WFCR	Hartford (Springfield MA metro station)	52	1.4	30,700

DATA © NIELSON AUDIO

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