Former staff
and volunteers console each other after
being fired
from KHSU (image; Eureka Times-Standard)
|
At
a bizarre meeting on Thursday (4/11) Humboldt State University (HSU) VP for
Advancement Craig Wruck told the staff and volunteers at KHSU-FM that, as of
that moment, their services were no longer needed.
Wruck told the stunned group
that HSU had decided to “reorganize and streamline” operations of the station.
The
mass terminations were part of a well-coordinated effort by HSU administration
officials to end what they considered a blemish on the university.
From
press and social media reports, we assembled this sequence of last week’s
events:
• Wednesday (4/10/19) 2:00pm
Craig
Wruck sent an email to all station staff and volunteers saying: “There is mandatory meeting at station
tomorrow at 9:00am.”
Craig Wruck |
•
Thursday (4/11/19) 9:00am
Wreck
arrived and the crowd ambled in. KHSU employees were split into two groups. Two
station employees, Morning Edition
host Natalya Estrada and Development Director David ever, were sent to another building on campus.
Estrada and Reed were then told of mass terminations and that they were the
only two station employees not being fired. Reed was offered a new job: Interim
station director. No one had asked Reed if he wanted the job.
• 9:20am
Wruck
announced to the assembled staff and volunteers that their positions were being
eliminated, effectively immediately. At around the same time, HSU issued a
press release to local media outlets.
• 9:30am
While
Wruck was speaking, someone knocked on the door.
Wruck opened the door. It was Ed Campbell, a volunteer host for over 30
years who had no idea what was taking place. Campbell said he knocked because
his cardkey didn’t work. Just-fired staffers filled Campbell in. He decided to
do his voluteer Classical music show and headed to the control room.
Just
after the announcement, General Manager Peter Fretwell, whose job had also been
terminated, left the room an sent an email to volunteers who were not present and
told them to contact Reed, the new interim station director. to make
arrangements to remove their personal items from the station.
• 10:00am
Campbell
started his air-shift but he couldn’t get the terrible events of the morning
off his mind. So, he started playing a recording of Igor Stravinsky’s “Requiem Canticles.” Then he left the
booth and walked out of the station.
The
immanent dead-air caused one former staff member to asked Wruck what the
station would do for programming. Wruck’s reply echoed verbiage in HSU’s press
release:
“Even with the changes at
KHSU, listeners will continue to have access to high quality national
programming and news. The most recent audience data reaffirm this is, by far,
the station’s most popular programming.”
Soon
after the meeting, KHSU began airing streaming audio of KCHO, Chico.
Outside
the station former staff members and volunteers hugged and cried as a police
car sat nearby.
•
Friday morning (4/12/19)
David
Reed resigned as interim station director. He wrote in an email to his former
co-workers:
David Reed |
“The last 24 hours have
been shocking. Thank you for all of the texts, emails and messages of concern
for KHSU and the staff and volunteers.
I found out about the
university’s restructuring plans for KHSU at 9 a.m. Thursday April 11.
As of 7:30 a.m. Friday
April 12 I have resigned as an employee of KHSU. I also declined the offer to
be KHSU’s acting director, an appointment that was made without consulting me.
I am saddened,
disappointed and angry.
To all of you who supported
me and the station in my last 10 years, thank you from the bottom of my heart.
Thank you especially to those of you who volunteered to be on the pledge drive
last week.
We all made great
community radio together, with your support. You can be proud of that.
And, I really loved my
job. Until yesterday.
Love, David Reed
Former Development Director,
KHSU – Diverse Public Radio
Former Development Director,
KHSU – Diverse Public Radio
Update: Morning Edition host Natalya Estrada resigned from KHSU on Sunday (4/14). Now 100% of the staff and volunteers at KHSU are gone from the station.
Today
(Sunday 4/14), as we prepare this story, KHSU’s website [link] makes no mention
of last week’s events. The program schedule shows only national programs, many
rolled over several times.
THE BACK STORY
To
understand why these events happened, turn back the clock one year. On May 14,
2018, new KHSU General Manager Peter
Fretwell fired KUSU programming and operations manager Katie Whiteside for unspecified
reasons.
Katie Whiteside
(Image by Kevin
Hoover, Mad River Union)
|
Whiteside
was a long-time station employee and was liked and respected by co-workers and
people in the community. Her dismissal set off a groundswell of protests by
listeners, volunteers and some KHSU staff members.
Because
of the flack, KHSU called off the spring pledge drive. Several major donors
pulled their support the station. Community members demanded that Fretwell be fired.
Wruck supported Fretwell’s decision to fire Whiteside.
The
university blamed Wruck for the uproar caused by Whiteside’s dismissal. He
publically apologized for his “poor communications.” The community protests
didn’t abate.
On
July 19, 2018 HSU’s President, Dr. Lisa A. Rossbacher, requested an inspection by California
State University’s Audit and Advisory Services to evaluate KHSU’s strategic
alignment with the university’s mission, operations, administration, oversight
practices, and governance.
Lorna Bryant
(image credit: Kevin Hoover,
Mad
River Union)
|
Near
the end of July, 2018, KHSU’s office manager, Lorna Bryant, sent an email to university
administrators alleging that at a recent staff meeting she “was subjected to
abusive behavior” from Vice President for University Advancement Craig Wruck.
Bryant described the
incident to a local newspaper [link]:
“I was yelled at; I felt disrespected;
and there were consistent attempts to keep me from speaking. As the only
African American woman on staff at KHSU … it’s quite troubling to receive such
treatment from a university administrator.”
Such
incidents were typical of the animus Wruck encountered wherever he went until
the mass terminations in April 2019.
Wruck announced he is retiring from HSU in May 2019.
The
audit by California State University’s Audit and Advisory Services is now a
scapegoat for HSU’s actions regarding KHSU. But the audit recommended none of
the specific actions taken by Wruck or by the university. It appears the mass terminations were made by HSU's administrators.
As you look at these protests, with all the elderly DJs and listeners, the fact that the average age in the city of broadcast is 25 says all you need to know. The problem is not the university. KHSU has been out of touch for years. In addition, the station has been in financial decline, according to audits, since at least 2014. Firing Fretwell and even replacing him with Whiteside would have made no difference because there are longtime listenership, fundraising and programming issues both oversaw, frankly.
ReplyDeleteKHSU is symbolic of an existential problem facing college radio, especially where most of the base is not students. If the campus pays for a station through fees; administrators are accountable for that money; a station can’t balance its books; and students don’t find you of value, who’s PD is the least of your troubles. I sympathize with the campus, volunteers and former staff, but a radical reorganization was sorely needed.
Photo of Lorna Bryant by Kevin Hoover | Mad River Union.
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