Thursday, January 16, 2020

STREAMING AUDIO ACCESS DECLINES AS NPR STREAMS ARE THRIVING






The November 2019 Triton Digital Webcast Metrics showed declines, compared to October. 

Drops in Active Average Sessions (AAS) happened at 8 out of the top 10 publishers.

Cumulus Radio had the biggest drop: 10.3%

Meanwhile, AAS for streaming audio from an NPR member stations, was up 2%.




Nielsen says this is the way to get
headphone audio into your PPM meter




Some insiders think the holiday season might have triggered sluggish listening.   

This is ignoring the fact that Nielsen can’t measure headphone/ear bud listening.

Check out that story here.

Here is a telling quote from that report:

“There's the near-impossibility of getting PPM credit for listening done via wired headphones and the true impossibility of getting PPM credit for listening done via Bluetooth or other wireless headphones.”





NIELSEN “Fall Quarter” RATINGS FOR AKRON, ALBUQUERQUE & FORT MYERS-NAPLES





If I could live anywhere in America, I’d live in college town, particularly if the town had an NPR station like WKSU.

WKSU is in the league with KUNC, Fort Collins-Greeley and KLCC in Eugene.








In Albuquerque either KANW or KUNM could change to a 24/7 NPR News format and own the noncom news market. They haven't done this because other matters are involved.

KANW continues to air major block of Spanish language pop music that interests a very different group of listeners.

KUNM is still searching for middle earth.











RADIO TRIVIA: Fort Myers is the scene of the birth of CCM Music. The format began at WSOR on Saturday nights. Then it became the first WAY-FM station.



1 comment:

  1. Fort Myers, Florida is the birth home of Way FM, but not the music itself. That got mostly started in Orange Country, California were the heart of the Jesus Movement was. It was also home to radio station KYMS, while not the very first Contemporary Christian music station, it one of the most successful stations. It actually first broadcast a progressive rock but could not compete with the likes of KLOS and KMET so it flipped to a Christian format that targeted the baby boomer demos. KYMS would have a 20 year run in the Orange Country market. Today its call sign is KALI-FM with the moniker Radio VNCR broadcasting mostly Vietnamese language programming. KFSH The Fish would sign on in late summer 2000, and EMF would sign on KKLQ official called 100.3 but broadcasts the K-Love Network and not confusing itself with Univision's KLVE 107.5 K-Love which broadcasts a Spanish AC format.

    Also older than Way FM is KLYT-FM in Albuquerque and they broadcast a Christian Music format of some kind over the years and are still doing so today.

    Dallas-Fort Worth's iconic KLTY first came into existence in August 1985, and while it has its peaks and valleys KLTY proved to be survivor and a key station in the Christian Music format.

    Eventually the suburban town of Franklin, TN (near Nashville) would become the home of Christian Music.

    LeSea/Family Broadcasting's WHME-FM has broadcast a Christian AC format right from the start although ownership rules allowed it to broadcast Christian Music to different stations that it would buy out. WHME-FM has come full circle.

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