Classical
music on the radio continues to draw large audiences in markets of all sizes.
According an analysis by Spark News of
Nielsen Audio ratings for full-tme Classical music stations in medium and small
markets.
Almost half of the stations gained in average-quarter-hour (AQH) shares
in the past year.
Spark
News compared the results from the October, November and December quarter in
2019 with data from a similar period in 2018.
We tracked AQH shares for 22
full-time Classical music stations in 23 markets where Nielsen uses Diary
methodology. We will post results from dual-format stations that air part-time Classical
music later this week.
The
chart on the left shows the Top Ten stations ranked by estimated AQH share. Gainers are highlighted in green,
It
is difficult to compare stations from market to market.
Each metro has different circumstances. There are variations in population and the number stations that are
measured by Nielsen.
We
found data from both 2018 and 2019 for stations in 19 markets.
There were nine
(47%) that had a larger AQH in Fall 2019. KUSC had the largest gain (up 0.9) in
Oxnard-Ventura.
The AQH share for commercial station WFCC on Cape Cod, grew by
0.8. Hawaii Public Radio’s Classical channel and WFSQ, Tallahassee were both up
0.5.
Not
all stations in big markets subscribe to Nielsen ratings in nearby Diary
markets.
KUSC does subscribe but others, such as WNYC, don’t. Their data was
not available for our comparison.
Six
of 19 stations (32 %) had a decline in Fall 2019 AQH share compared with Fall
2018.
The stations with the biggest drops were Vermont Public Radio, down 1.1,
and Iowa Public Radio in Des Moines, down 0.6.
Four
stations (21 %) had the same AQH share in both years.
450 PEOPLE TO BE LAYED
OFF DUE TO BIG BUDGET CUTS AT THE BBC NEWS
Last
week, the Washington Post was the
first to report [link] that the BBC News in London announced 450 jobs will be
cut in a new “modernization plan.”
BBC
News employs about 6,000 people, including 1,700 outside the U.K. The cuts will
be made at all of BBC’s domestic and international news services. The BBC World Service will be affected.
Approximately
2,000,000 people hear news from the BBC World Service via public radio stations
each week. Many stations program BBC during overnight hours. A large percentage
of NPR News/Talk stations air high-profile programs such as Newshour during key
listening hours.
American
Public Media (APM), the U.S. distributor of BBC News programming, has contacted
stations that carry BBC News with more information that is now known. APM sent
an advisory email to stations that said, in part:
Television and radio are
still essential to people's news consumption, but other platforms like digital
are also on the rise.
In order to streamline
production on all these platforms, the BBC is making some changes to the way
they produce news.
The BBC World Service
will still provide you with live news programming throughout the day, but this
means some changes to certain live news programs:
• World Update (fed
5:00-5:59 am ET) will be cut from the World Service schedule
• Newsday will be reduced
to a half-hour program with one host. It will be fed at 10:06-10:29 pm ET and
11:06-11:29 pm. ET. Other editions of
Newsday will remain unchanged.
• There are no
anticipated changes to Newshour or The Newsroom at this time.
The
entire plan has yet to be approved by BBC’s senior management. Approval is
expected.
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