I am a consultant who specializes in noncommercial radio and
public media. I’ve been doing this
fulltime since 1997. Over the years I’ve
become familiar with a few other consultants whose work I admire. This is the second of an occasional series about THE
CONSULTANTS.
ON AIR FUNDRAISING
http://onairfundraising.com/
The “go to” folks for all types of noncommercial stations seeking to
maximize listener income are Roger and Elizabeth Gomoll at OnAirFundraising. Their
roster of clients includes some of the most successful NPR and CCM
stations.
Roger Gomoll learned the pledging trade at Minnesota Public Radio, The Development Exchange (now Greater Public) and Public Radio International. He is a member of the influential NPR Distribution and Interconnection Committee.
Elizabeth Gomoll is a non-profit management specialist. Liz
was Executive Director of the Rochester Symphony Orchestra & Chorale. She
has consulted numerous organizations about fundraising, grants and potential
partners.
I love their philosophy: MAKE EVERY WORD
COUNT!
They totally get it – people need to like what they are
hearing before they will pledge to a station. Rather than turn off listeners
off with whining, pleading and unconvincing pledge breaks, OnAirFundraising
provides the architecture, systems and expertise to motivate listeners to
support a station. They don’t waste the listener’s time because they make every
word count. Brilliant.
Roger and Liz focus on the fundamental
promise that makes noncommercial radio work: That if the listener values the
programming enough, they will support it. But they have to be asked the right
way.
Roger & Elizabeth Gomoll
OnAirFundraising
OnAirFundraising
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