Frequent
readers note: I had more eye surgery this week.
It went fine. Because of this, I am not writing as much this week. I
should be back at 100% next week. FYI,
Ken.
RRC
continues to release Spring 2015 data for Nielsen Audio Diary markets. Here are
three great noncom markets:
SPOKANE
Nielsen Audio Market #93
|
FORMAT
|
MSA AQH Share%
|
Cume Rating %
|
TSA Weekly Cume (00)
|
|
|
KEEH
|
CCM
|
5.2
|
11.4
|
659
|
|
KEWU
|
Jazz
|
0.5
|
1.6
|
125
|
|
KPBX
|
NPR News & Classical
|
2.9
|
5.3
|
399
|
|
KPBZ
|
PRX Remix
|
0
|
0.1
|
31
|
|
KSFC
|
NPR News
|
1.7
|
3.3
|
183
|
KPBX
and sister station KSFC feed the NPR News craving. Old-school Classical station
KAGU, from Gonzaga, doesn’t buy the data but probably has significant
listening.
KPBS
also operates KPBZ – 24/7 PRX Remix.
There doesn’t seem by much listening to it despite solid metro coverage:
DES MOINES
Nielsen Audio Market #72
|
FORMAT
|
MSA AQH Share%
|
Cume Rating %
|
TSA Weekly Cume (00)
|
|
|
KNWI
|
CCM
|
3.0
|
8.8
|
719
|
|
KSUI
|
Classical
|
0.6
|
1.5
|
164
|
|
WOI -AM
|
NPR News
|
2.2
|
3.3
|
285
|
|
WOI -FM
|
NPR News & Triple A
|
4.2
|
7
|
601
|
Where
are the classical listeners in Des Moines?
KSUI-FM, based in Iowa City, is the flagship for Iowa Public Radio’s Classical
network. IPR has at least half a dozen repeaters and translators serving Des
Moines. Other noncoms that don’t buy the data but likely have signification
listening are Triple A KFMG and Urban Contemporary KJMC.
MADISON
Nielsen Audio Market #100
|
FORMAT
|
MSA AQH Share%
|
Cume Rating %
|
TSA Weekly Cume (00)
|
|
|
WERN
|
NPR News & Classical
|
5.7
|
13.1
|
877
|
|
WHA-AM
|
Talk
|
3.3
|
7.1
|
626
|
|
WNWC-AM
|
Christian Preaching
|
0.6
|
0.9
|
52
|
|
WNWC-FM
|
CCM
|
2.8
|
8.1
|
892
|
Other
noncoms that don’t buy the data but likely have signification listening are Community
station WORT and WSUM – one of the best College Rock stations in the nation.
|
These data are provided for use by Nielsen subscribers ONLY,
in accordance with RRC's limited license with Nielsen Inc.
|
||
|
Monday-Sunday 6AM-Midnight Persons 12+
|
||
|
Data Copyright Nielsen Inc. Format distinctions are the sole
responsibility of
Ken Mills Agency, LCC, the publisher of SPARK!
|
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