Friday, July 31, 2015


Here are criteria I use to evaluate college radio stations:

• Do students get the chance to learn new skills that will be useful in their life and work?

• Are students in a professional environment where they receive hands on coaching from professionals who know what they are doing?

• Does the station broadcast to the entire community, not just the campus or a small clique? Does it reach a significant number of listeners?

• Has the station evolved it’s music and other programming as tastes have changed over time?

• Does the station have a strong tie between its broadcasting and online/mobile platforms?

• At a certain point, do the station advisors let the students create the programming and serve the core audience without being micro-managed?

KTSC is Pueblo scores high in all these criteria.  They demonstrate how relevant college radio can be. (Scroll down to find the link to the job listing.)


Nielsen Audio Market #236
Spring 2015

MSA AQH Share%
Cume Rating %
TSA Weekly Cume
NPR News
Colorado Springs
NPR News & Triple A
College Rock

Classical station KCME, Colorado Springs, does not purchase Nielsen Audio data so it does not appear in the report.  KCME likely has significant listening in Pueblo.

These data are provided for use by Nielsen subscribers ONLY,
in accordance with RRC's limited license with Nielsen Inc.
Monday-Sunday 6AM-Midnight Persons 12+

Data Copyright Nielsen Inc. Format distinctions are the sole responsibility of
Ken Mills Agency, LCC, the publisher of SPARK!


KTSC is known as REV 89 [link] [Facebook link]. It is licensed to Colorado State University – Pueblo and is operated by the university’s Center for New Media. REV 89 is part of an undergraduate program that leads to careers including advertising, broadcasting, journalism, new media and public relations.  

REV 89 operates 24 hours a day, seven days a week, and averages 126 hours a week of “live” programming throughout the year. Here is KTSC's awesome coverage area:

The student-chosen music has evolved over the years.  When KTSC began in the 1970s it aired album rock.  In the 1980s and 90s it evolved to alternative rock.  Now I’d call the music mix Modern Rock – stuff that appeals to a wide audience.

I can’t think of a College Rock station anywhere else in the nation with a larger Average Quarter Hour (AQH) share than KTSC’s 5.8%. KTSC’s Cume Rating – the ultimate measure of market penetration – is 16.6%, an amazing performance.

KTSC is currently celebrating its 20th Anniversary as REV 89.  Here is how they are promoting it:

Rev 89 has been on the air for two amazing decades, we’ll be getting into the time machine this Friday night starting at 5:00! We’re spinning the greatest modern rock and alternative songs from the 80’s and the 90’s…the best stuff Rev was playing during our alternative phase, like Sublime, Jane’s Addiction, Green Day, The Stone Temple Pilots, Oasis, Nine Inch Nails, The Smashing Pumpkins, The Red Hot Chili Peppers, Pearl Jam, The Violent Femms, The Smiths, Joy Division, Flock of Seagulls, Depeche Mode, The Cure, R.E.M., and U2. We’ll be kicking it off with the Beatles “Revolution” as we did 20 years ago. Take a trip with us back to the beginning, we’ll show you the rabbit hole:

“Luckily for Alice, the little magic bottle had now had its full effect and she grew no larger. After a few minutes she heard a voice outside and stopped to listen.” – Alice’s Adventures In Wonderland by Lewis Carroll

Hip but accessible, perfect for a small market.


REV 89 folks are passionate about the station. Their feelings are contagious with listeners.  Here is how students describe their experiences at KTSC:

KayLynn McAbee Mass Communications MajorI love working at the radio station not just because I’m getting experience and training in the field that I want to pursue, but also because being a part of Rev89 is like being a part of one big amazing and talented family!

Jason Prescott. I am married with two kids. After 20 years in the Army I retired a year and a half ago, 15 of my 20 years in the Army were spent as a Combat Cameraman and five years as a Paralegal. I have been deployed to Iraq twice. Being part of the Rev Sports Crew is amazing, I love sports and getting the opportunity work with this crew and call Friday night football games is like a dream come true. Football is a passion of mine.

Yago Perniciaro. I am a Mass Communication student with an emphasis is Electronic Media. My minor is in Nonprofit Administration. Working at Rev89 is fun, but also challenging because it forces me to leave my comfort zone.

Chelsea Aragon.  My favorite part of working at Rev 89 is the influence you can have on a person without ever meeting them. I always felt like you can listen to someone on the radio and feel like you are in the conversation. Although you never meet them you felt like you know them, and that is a pretty cool concept.

Kevin Cano. I am 19 years old. I graduated from Centennial High School in 2013.  I love working at the Revolution, Rev89 because I get to listen to the hottest music and get to experience broadcasting.  Sharing my thoughts and voice on the radio throughout the city is totally thrilling! Who doesn’t dream of being a DJ?


Check it out here [link].

1 comment:

  1. One post I'm prepared to let slide, two I'm not. This is not a college radio management job at all, nor is it even a good job, period. It's a full-time teaching job that ALSO has management responsibility of KTSC *and* also for "Today" the student online newspaper.

    It's a visiting professor job, which means no chance at tenure. And it pays a measly $40,000/yr for an 80+hr/week job, which is a terrible salary for an outfit that is all but demanding a PhD. Even if you managed to squeak in with just a Masters degree (and knowing what I know of higher ed, if they say "PhD preferred" it really means "PhD mandatory"...if not at time of hire than within five years of hire; either way you're ponying up for a doctorate, which ain't cheap) that's salary isn't going to be enough to pay for today's crushing levels of advanced degree debt AND raise a family on.

    I don't care how popular or "cool" the radio station works, I wouldn't touch this job with a ten meter pole.