The
column below is a rerun from June 17, 2015. Here is an update since the
original post: Cleve Callison says both stations continue to out-perform expectations. I asked Cleve if he could recommend vendors
who do this kind of work. Here is Cleve’s
advice:
Sure.
Our contract engineer, who recommended the equipment and put it all together,
is Jobie Sprinkle, Director of Engineering at WFAE in Charlotte (704-549-9306, sprinkle@wfae.org). The engineer who figured out
all the FCC stuff (he works with commercial and non-commercial translators) is
Tim Warner in Asheville (828-258-1238, twarner@tlwinc.net).
THE ORIGINAL COLUMN
WHQR
BRINGS 24/7 CLASSICAL TO WILMINGTON VIA NEW “INSTANT FM STATION”
I
received a lot of response to Monday’s column [LINK] about WUFT’s new classical FM station,
created by repeating an HD channel on an FM translator. I call these INSTANT FM STATIONS. These are FM stations. HD Radio is mentioned only in the legal ID.
CLEVE CALLISON |
Cleve
Callison at WHQR, Wilmington, North Carolina sent me a note saying they have
done something similar last September.
WHQR debuted Classical HQR at
96.7 FM [LINK]. The
listener response so far has been very positive.
TOUGH CHOICES: NPR
NEWS OR CLASSICAL
When
Callison became GM of WHQR a few years ago the station had the very familiar
tension between NPR News and classical music listeners. Ties to classical music are in the DNA of
WHQR. Back in the early 1980s, the
station founders were fans of the Met
Opera. You don’t want to piss these
people off. Callison continued WHQR’s dual format until he could find a
solution.
,
Like
many other public radio stations, WHQR took CPB’s offer and added an HD2. But, as we all know, HD Radio has not found
consumer acceptance. Commitments to CPB
for the dough require stations to keep the HD going.
It
was impossible to apply for a new FM station.
The HD2 channel had almost no listeners.
Then, a couple of years ago, WHQR acquired FM translator W244DH –
96.7FM, from a broadcaster located an hour north of Wilmington. Through careful FCC filings, they moved the
translator to Wilmington. Here is CLASSICAL
96.7’s coverage area:
THE PROUD DEBUT OF CLASSICAL 96.7
CLASSICAL 96.7 started with a
high-profile public event on Tuesday, September 16, 2014. This was the launch of a NEW FM STATION.
Callison invited local bigwigs to Throw
the Switch:
The
response was immediate and very, very positive from Classical and NPR News
listeners. At the same moment CLASSICAL 96.7 started, Callison deleted
classical hours on WHQR’s primary station at 91.3 FM and added more news.
He hoped classical folks wouldn’t see the
smaller coverage area of 96.7 FM as a demotion. This
did not happen. Classical listeners love
24/7 music. WHQR had the best
fundraising year ever in 2014.
Callison
said at launch party:
WHQR was founded in
1980 and went on the air in 1984 thanks to the devoted work of listeners hungry
for classical music on the radio. Now that vision will realize its
long-cherished dream: a 24-hour classical FM station with [local hosts] Jemila
Ericson, Pat Marriott, favorite syndicated programs -- and music,
music, music.
ATTENTION SOLE
SERVICE STATIONS: YOU CAN DO THIS TOO
Don’t
wait. Act now while FM spectrum is available.
Commercial
broadcasters and religious noncoms like the Educational Media Foundation are
trolling your market right now for HD-to-FM translators for their new INSTANT FM STATIONS.
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