Thursday, September 10, 2015

KCRW, KXT & WYEP GAIN LISTENING IN TRIPLE A TREND COMPARISONS


KKXT, Dallas and WYEP, Pittsburgh had significantly more estimated weekly listeners in a comparison of August 2014 and recently released August 2015 Nielsen Audio PPM reports.  

 KCRW, Los Angeles gained over 80,000 new weekly listeners.  Because KCRW also carries the major NPR News magazines, proprietary hour-by-hour data is needed to see if the gains can be attributed to music or news programming.   

[Scroll down to see the charts containing all 22 Triple A PPM stations tracked by SPARK!]

WSGE, Charlotte more than doubled its AQH and grew its weekly listeners by more than a third. Overall 9 of the 22 stations gained AQH Share, 9 lost AQH Share, 3 remained steady.  One station, KVOQ OpenAir in Denver was not on FM in August 2014.

The estimated number of Weekly Cumulative listeners was higher on 9 of the 22 stations and declined on 12.


TRIPLE A NONCOMMERCIAL STATIONS
NIELSEN AUDIO PPM MARKETS • AUGUST 2015 & 2014

WEEKLY AVERAGE-QUARTER-HOUR (AQH) LISTENING SHARES

RK
MARKET
CALLS
AUGUST 2014 AQH (%)
AUGUST 2015 AQH (%)
ONE YEAR TREND
35
Austin
KUTX
1.4
1.5
+0.1
35
Austin
KDRP
0.4
0.6
+0.2
21
Baltimore
WTMD
0.6
0.7
+0.1
10
Boston
WERS
0.8
0.8

10
Boston
WUMB
0.2
0.3
+0.1
24
Charlotte
WSGE
0.2
0.5
+0.5
30
Cincinnati
WNKU
0.5
0.4
-0.1
37
Columbus
WCBE*
1.4
0.9
-0.5
5
Dallas
KKXT
0.8
1.5
+0.7
18v
Denver
KVOQ
NEW STATION
0.3

18
Denver
KUNC*
0.5
0.3
-0.2
34
Kansas City
KTBG
0.5
0.4
-0.1
2
Los Angeles
KCRW*
1.3
1.6
+0.3
40
Milwaukee
WMSE
0.3
0.3

40
Milwaukee
WYMS
0.8
0.8

16
Minneapolis
KCMP
4.2
3.1
-1.1
16
Minneapolis
KCMP
stream
0.4
0.1
-0.3
1
New York
WFUV
0.6
0.5
-0.1
8
Philadelphia
WXPN
1.1
1.4
+0.3
26
Pittsburgh
WYEP
0.9
1.1
+0.2
29
Salt Lake City
KRCL
0.8
0.4
-0.4
13
Seattle
KEXP
1.1
0.8
-0.3
* Station also airs Morning Edition & ATC

These data are provided for use by Nielsen subscribers ONLY,
in accordance with RRC's limited license with Nielsen Inc.
Monday-Sunday 6AM-Midnight Persons 6+

Data Copyright Nielsen Inc. Format distinctions are the sole responsibility of
Ken Mills Agency, LCC, the publisher of SPARK!






TRIPLE A NONCOMMERCIAL STATIONS
NIELSEN AUDIO PPM MARKETS • AUGUST 2015 & 2014

WEELY CUMULATIVE LISTENERS • RANKED BY WEEKLY CUME

RK
MARKET
CALLS
AUGUST 2014 WEEKLY CUME
AUGUST 2015 WEEKLY CUME
ONE YEAR TREND
2
Los Angeles
KCRW*
460,700
543,000
+82,300
16
Minneapolis
KCMP
353,800
329,500
- 24,300
1
New York
WFUV
415,000
296,900
-118,400
5
Dallas
KKXT
255,500
275,000
+20,500
8
Philadelphia
WXPN
233,600
234,900
+1,300
10
Boston
WERS
203,300
186,800
-16,500
13
Seattle
KEXP
142,300
130,700
-11,600
26
Pittsburgh
WYEP
97,900
109,100
+11,200
35
Austin
KUTX
88,100
75,300
-12,800
37
Columbus
WCBE*
78,800
70,200
-8,600
18
Denver
KUNC*
55,300
66,300
+11,000
40
Milwaukee
WYMS
68,600
65,900
-2,700
30
Cincinnati
WNKU
58,200
59,500
+1,300
21
Baltimore
WTMD
61,600
59,100
-2,500
10
Boston
WUMB
55,000
50,000
-5,000
29
Salt Lake City
KRCL
52,200
44,300
-7,900
18
Denver
KVOQ
NEW STATION
42,700

34
Kansas City
KTBG
30,900
38,500
+7,600
40
Milwaukee
WMSE
36,900
35,800
-1,100
35
Austin
KDRP
32,000
32,700
+700
24
Charlotte
WSGE
22,900
31,300
+8,400
16
Minneapolis
KCMP
stream
21,400
18,100
-3,300
* Station also airs Morning Edition & ATC

These data are provided for use by Nielsen subscribers ONLY,
in accordance with RRC's limited license with Nielsen Inc.
Monday-Sunday 6AM-Midnight Persons 6+

Data Copyright Nielsen Inc. Format distinctions are the sole responsibility of
Ken Mills Agency, LCC, the publisher of SPARK!


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