From
time to time we have been profiling markets where two stations featuring NPR
News compete for listeners. The data
below is from the August 2015 Nielsen Audio PPM ratings.
FEATURED MARKETS: BOSTON
& MILWAUKEE
BOSTON
Nielsen Audio Market #10
STATION
|
FORMAT
|
AQH
SHARE
%
|
WEEKLY
CUME
|
WBUR
|
NPR News
|
3.2
|
354,700
|
WGBH
|
NPR News
|
2.3
|
274,000
|
We
last reported on August 20 [link] that WBGH is beating WBUR during middays. In
the August report WBUR dropped from a 3.4 AQH Share to a 3.2. During the same period,
WGBH’s AQH grew from 2.1 to 2.3.
MILWAUKEE
Nielsen Audio Market #38
STATION
|
FORMAT
|
AQH
SHARE
%
|
WEEKLY
CUME
|
WHAD
|
Talk
|
1.6
|
67,700
|
WUWM
|
NPR News
|
1.6
|
83,900
|
As
we reported in June [link] WHAD, Wisconsin Public Radio’s outlet in Milwaukee
has a 24/7 talk format of mostly local programs. Folks in Milwaukee clearly like what they are hearing. WHAD pulled even with heritage NPR News station WUWM.
CHANGING DYNAMICS: ATLANTA,
DETROIT, BALTIMORE & PROVIDENCE
ATLANTA
Nielsen Audio Market #9
STATION
|
FORMAT
|
AQH
SHARE
%
|
WEEKLY
CUME
|
WABE
|
NPR News &
Classical
|
3.5
|
360,200
|
WRAS
|
NPR News &
College Rock
|
0.6
|
98,800
|
Georgia
Public Radio’s part time Atlanta station WRAS continues to grow its NPR News
audience. Meanwhile WABE added a bit
more news and remains king of hill. For
now.
DETROIT
Nielsen Audio Market #12
STATION
|
FORMAT
|
AQH
SHARE
%
|
WEEKLY
CUME
|
WDET
|
NPR News
|
0.5
|
101,100
|
WUOM
|
NPR News
|
1.0
|
157,500
|
WDET
continues to slide. In addition to leading in Detroit, WUOM has many, many
listeners across the state, particularly in Grand Rapids.
BALTIMORE
Nielsen Audio Market #21
STATION
|
FORMAT
|
AQH
SHARE
%
|
WEEKLY
CUME
|
WAMU
|
NPR News
|
0.8
|
66,500
|
WYPR
|
NPR News
|
1.7
|
112,300
|
Baltimore
and Washington DC are almost one media market.
Signals bleed over and WAMU has a significant presence in Baltimore.
PROVIDENCE
Nielsen Audio Market #44
STATION
|
FORMAT
|
AQH
SHARE
%
|
WEEKLY
CUME
|
WGBH
|
NPR News
|
1.5
|
69,600
|
WLEH & WRNI
|
NPR News
|
0.4
|
30,700
|
This
is one to watch. Torey Malatia was just named GM at Rhode Island Public Radio. WGBH is an out of market signal – this is
an opportunity for RIPR to shine.
Best wishes to Torey Malatia for success in his new gig in Providence. I've known Torey since the 80s when I was in grad school at ASU. He was a host at KONC-FM a commercial classical station in Phoenix, and we crossed paths. Torey will succeed at RIPR because he is all-about the task at hand.
Best wishes to Torey Malatia for success in his new gig in Providence. I've known Torey since the 80s when I was in grad school at ASU. He was a host at KONC-FM a commercial classical station in Phoenix, and we crossed paths. Torey will succeed at RIPR because he is all-about the task at hand.
DOING THEIR OWN THING: LA
& SEATTLE
LOS ANGELES
Nielsen Audio Market #2
STATION
|
FORMAT
|
AQH
SHARE
%
|
WEEKLY
CUME
|
KCRW
|
NPR News &
Triple A
|
1.6
|
543,000
|
KPCC
|
NPR News
|
1.9
|
687,900
|
SEATTLE
Nielsen Audio Market #13
STATION
|
FORMAT
|
AQH
SHARE
%
|
WEEKLY
CUME
|
KPLU
|
NPR News
& Jazz
|
2.3
|
298,600
|
KUOW
|
NPR News
|
3.7
|
288,600
|
BARELY COMPETING: SAN
FRANCISCO & SACRAMENTO
SAN FRANCISCO
Nielsen Audio Market #4
STATION
|
FORMAT
|
AQH
SHARE
%
|
WEEKLY
CUME
|
KALW
|
NPR News
|
0.5
|
82,300
|
KQED
|
NPR News
|
4.8
|
663,300
|
SACRAMENTO
Nielsen Audio Market #27
STATION
|
FORMAT
|
AQH
SHARE
%
|
WEEKLY
CUME
|
KXJZ
|
NPR News
|
3.6
|
187,400
|
KQEI
|
NPR News
|
0.2
|
22,400
|
KQEI
is a fulltime repeater of KQED, San Francisco.
These data are provided for use by Nielsen subscribers ONLY,
in accordance with RRC's limited license with Nielsen Inc.
|
||
Monday-Sunday 6AM-Midnight Persons 6+
|
||
Data Copyright Nielsen Inc. Format distinctions are the sole
responsibility of
Ken Mills Agency, LCC, the publisher of SPARK!
|
||
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