Today
we have Nielsen Audio PPM estimates for September 2015 in five more essential
noncom markets: Atlanta, San Francisco, Seattle, Denver and Austin. As
essential noncom markets they have substantial noncommercial radio listening,
raise significant money and have a variety of noncom formats.
The
charts below compare the September numbers with Fall 2014, roughly a year ago.
FORMAT NAME UPDATE: I am now using the term Progressive Rock instead of Triple A, AAA, A3 or “Music
Discovery,” etc. Progressive Rock is
easy to say and understand. It is proud
term that resonates with listeners in within the biz.
FEATURED
MARKET
ATLANTA
Nielsen Audio Market #9
WRAS,
Georgia Public Broadcasting’s (GPB) part time full signal in Atlanta appears to
be gaining on WABE. Without deeper
access to Atlanta PPM report, it is hard to say for certain that NPR News listeners are
moving from WABE to WRAS. But this is what appears to be happening.
I
still consider WABE to be a dual format station because they average over 10
hours of classical music each day. Lois
Reitzes’ program City Lights is often
a classical music showcase.
WRAS
programming is split daily: NPR News from 5am to 7pm and CMJ-style rock by
Georgia State University students from 7pm to 5am. This is an unhappy situation for GPB and the
GSU students. But it is better than nothing.
WRAS’s
weekly cumulative listeners has almost doubled in their first year. I have
highlighted key trends in yellow.
STATION
|
FORMAT
|
FALL 2014
AQH %
|
SEPT 2015
AQH %
|
TREND
|
WABE
|
NPR News
& Classical
|
3.4
|
2.6
|
-
0.8
|
WCLK
|
Jazz
|
1.2
|
1.3
|
+ 0.1
|
WRAS
|
NPR News
& CMJ Rock
|
0.3
|
0.6
|
+
0.3
|
STATION
|
FORMAT
|
FALL 2014
WEEKLY
CUME
|
SEPT 2015
WEEKLY
CUME
|
TREND
|
WABE
|
NPR News
& Classical
|
399,600
|
362,400
|
- 37,200
|
WCLK
|
Jazz
|
163,500
|
179,900
|
+ 16,400
|
WRAS
|
NPR News
& CMJ Rock
|
61,200
|
104,600
|
+ 43,400
|
WABE
is heavily invested in local programs in the hours between Morning Edition and
ATC. WRAS airs proven national programs during the middays. Here is a look at
the midday programming on both stations.
TIME
|
WABE
|
WRAS
|
10:00am –11:00am
|
BBC Newshour
|
On Point
|
11:00am - Noon
|
City Lights With Lois Reitzes
|
On Point
|
Noon –
1:00pm
|
Closer Look
|
The Takeaway
|
1:00pm – 2:00pm
|
Closer Look
|
Here & Now
|
2:00pm – 3:00pm
|
Fresh Air
|
Here & Now
Friday:
Science Friday
|
3:00pm – 4:00pm
|
BBC Newshour
|
Fresh Air
Friday: Political
Rewind
(local interviews)
|
FORMAT TRENDS
In
the 10 markets we’ve examined yesterday and today, classical is the biggest
looser of listeners. The weekly cume
fell for classical stations in all 10 markets.
Jazz
and CCM both looked solid and made some gains. The September book was a mixed
bag for NPR News and Progressive Rock stations.
SAN FRANCISCO
Nielsen Audio Market #4
STATION
|
FORMAT
|
FALL 2014
AQH %
|
SEPT 2015
AQH %
|
TREND
|
KQED
|
NPR News
|
5.1
|
4.6
|
- 0.5
|
KDFC
|
Classical
|
2.2
|
1.7
|
- 0.5
|
KALW
|
NPR News
|
0.3
|
0.4
|
+ 0.1
|
STATION
|
FORMAT
|
FALL 2014
WEEKLY
CUME
|
SEPT 2015
WEEKLY
CUME
|
TREND
|
KQED
|
NPR News
|
733,300
|
694,100
|
- 39,200
|
KDFC
|
Classical
|
350,200
|
330,900
|
- 19,300
|
KALW
|
NPR News
|
84,800
|
98,800
|
+ 14,000
|
SEATTLE - TACOMA
Nielsen Audio Market #13
STATION
|
FORMAT
|
FALL 2014
AQH %
|
SEPT 2015
AQH %
|
TREND
|
KUOW
|
NPR News
|
4.1
|
3.8
|
- 0.3
|
KPLU
|
NPR News
`& Jazz
|
3.1
|
2.6
|
- 0.5
|
KING
|
Classical
|
3.5
|
2.8
|
- 0.7
|
KEXP
|
Progressive Rock
|
1.2
|
1.1
|
- 0.1
|
KBCS
|
Pacifica &
Eclectic Music
|
0.5
|
0.3
|
- 0.2
|
STATION
|
FORMAT
|
FALL 2014
WEEKLY
CUME
|
SEPT 2015
WEEKLY
CUME
|
TREND
|
KUOW
|
NPR News
|
302,400
|
339,400
|
+ 37,000
|
KPLU
|
NPR News
& Jazz
|
299,500
|
317,200
|
+ 17,700
|
KING
|
Classical
|
307,800
|
262,000
|
- 45,800
|
KEXP
|
Progressive Rock
|
132,300
|
139,400
|
+ 7,100
|
KBCS
|
Pacifica &
Eclectic Music
|
53,900
|
43,100
|
- 10,800
|
DENVER - BOULDER
Nielsen Audio Market #18
STATION
|
FORMAT
|
FALL 2014
AQH %
|
SEPT 2015
AQH %
|
TREND
|
KCFR
|
NPR News
|
5.1
|
4.4
|
- 0.7
|
KLDV
|
CCM
|
4.1
|
4.1
|
|
KVOD
|
Classical
|
1.0
|
0.8
|
- 0.2
|
KUVO
|
Jazz
|
0.9
|
0.5
|
- 4.0
|
KUNC*
|
NPR News &
Progressive Rock
|
0.5
|
0.2
|
- 0.3
|
KVOQ
|
Progressive Rock
|
--
|
0.2
|
New Station
|
*
KUNC is in the Fort Collins – Greeley Metro
STATION
|
FORMAT
|
FALL 2014
WEEKLY
CUME
|
SEPT 2015
WEEKLY
CUME
|
TREND
|
KCFR
|
NPR News
|
298,400
|
273,000
|
- 25,400
|
KLDV
|
CCM
|
324,600
|
336,500
|
+ 11,900
|
KVOD
|
Classical
|
120,700
|
111,100
|
- 9,600
|
KUVO
|
Jazz
|
110,100
|
77,900
|
- 32,200
|
KUNC*
|
NPR News &
Progressive Rock
|
69,800
|
42,700
|
- 27,100
|
KVOQ
|
Progressive Rock
|
--
|
54,000
|
New
Station
|
*
KUNC is in the Fort Collins – Greeley Metro
AUSTIN
Nielsen Audio Market #35
STATION
|
FORMAT
|
FALL 2014
AQH %
|
SEPT 2015
AQH %
|
TREND
|
KUT
|
NPR News
|
4.4
|
5.1
|
- 0.5
|
KUTX
|
Progressive Rock
|
1.5
|
1.4
|
- 0.1
|
KMFA
|
Classical
|
1.3
|
1.3
|
|
KDRP
|
Alt Country
|
0.6
|
0.6
|
STATION
|
FORMAT
|
FALL 2014
WEEKLY
CUME
|
SEPT 2015
WEEKLY
CUME
|
TREND
|
KUT
|
NPR News
|
200,100
|
195,800
|
- 4,300
|
KUTX
|
Progressive Rock
|
90,500
|
90,500
|
|
KMFA
|
Classical
|
83,700
|
67,300
|
- 16,400
|
KDRP
|
Alt Country
|
33,200
|
36,400
|
+ 3,200
|
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