Today we have just
released Nielsen Audio PPM estimates for September in five essential noncom
markets: New York, Los Angeles, Washington DC, Boston and Minneapolis – St.
Paul. In the charts below I compare September numbers with Fall 2014, roughly a
year ago.
In New York and
Boston I noticed that the weekly cumulative audience fell for almost all of the
public radio stations listed. In New York four of the five stations lost more
than 100,000 estimated listeners. Four out of five stations in Boston also lost
weekly cumulative listeners, led by WBUR’s drop of 74,000.
Weekly Cume is the
metric to follow to see this trend. This
number is a real number, taken from the entire 6+ universe. AQH is the share of people using radio, not
the entire population.
This trend is not
seen in Los Angeles where KCRW continues to add listeners and other public
radio stations are doing well.
FORMAT NOTE: I am
now using the term Progressive Rock instead of Triple A, AAA , A3 or “Music
Discovery.” Progressive Rock says what
it is in positive language listeners can use and understand. The other terms are too insider.
New York
Nielsen Audio Market #1
|
STATION
|
FORMAT
|
FALL 2014
AQH %
|
SEPT 2015
AQH %
|
TREND
|
|
WNYC-FM
|
NPR News
|
3.0
|
2.0
|
- 1.0
|
|
WQXR
|
Classical
|
1.3
|
1.0
|
- 0.3
|
|
WBGO
|
Jazz
|
0.6
|
0.6
|
|
|
WNYC-AM
|
NPR News
|
0.4
|
0.5
|
+ 0.1
|
|
WFUV
|
Progressive Rock
|
0.6
|
0.5
|
- 0.1
|
|
STATION
|
FORMAT
|
FALL 2014
WEEKLY
CUME
|
SEPT 2015
WEEKLY
CUME
|
TREND
|
|
WNYC-FM
|
NPR News
|
830,700
|
666,400
|
- 164,300
|
|
WQXR
|
Classical
|
604,500
|
493,300
|
- 111,200
|
|
WBGO
|
Jazz
|
308,100
|
329,600
|
+ 21,500
|
|
WNYC-AM
|
NPR News
|
263,200
|
159,300
|
- 103,900
|
|
WFUV
|
Progressive Rock
|
416,800
|
299,100
|
- 117,700
|
BOSTON
Nielsen Audio Market #10
|
STATION
|
FORMAT
|
FALL 2014
AQH %
|
SEPT 2015
AQH %
|
TREND
|
|
WBUR
|
NPR News
|
4.7
|
3.2
|
-
1.5
|
|
WGBH
|
NPR News
|
2.6
|
2.2
|
- 0.4
|
|
WCRB
|
Classical
|
1.9
|
1.8
|
- 0.1
|
|
WERS
|
Progressive Rock
|
0.9
|
0.6
|
- 0.3
|
|
WUMB
|
Progressive Rock
|
0.2
|
0.2
|
|
|
STATION
|
FORMAT
|
FALL 2014
WEEKLY
CUME
|
SEPT 2015
WEEKLY
CUME
|
TREND
|
|
WBUR
|
NPR News
|
446,000
|
372,000
|
- 74,000
|
|
WGBH
|
NPR News
|
296,100
|
281,200
|
- 14,900
|
|
WCRB
|
Classical
|
251,300
|
213,600
|
- 37,700
|
|
WERS
|
Progressive Rock
|
210,300
|
175,000
|
- 35,300
|
|
WUMB
|
Progressive Rock
|
44,100
|
48,300
|
+ 4,200
|
Los Angeles
Nielsen Audio Market #2
|
STATION
|
FORMAT
|
FALL 2014
AQH %
|
SEPT 2015
AQH %
|
TREND
|
|
KPCC
|
NPR News
|
2.0
|
2.0
|
|
|
KCRW
|
NPR News & Progressive Rock
|
1.3
|
1.8
|
+
0.5
|
|
KUSC
|
Classical
|
1.9
|
1.2
|
- 0.7
|
|
KKJZ
|
Jazz
|
0.7
|
0.9
|
+ 0.2
|
|
KPCC stream
|
NPR News
|
NA
|
0.2
|
|
|
STATION
|
FORMAT
|
FALL 2014
WEEKLY
CUME
|
SEPT 2015
WEEKLY
CUME
|
TREND
|
|
KPCC
|
NPR News
|
662,000
|
682,100
|
+ 20,100
|
|
KCRW
|
NPR News & Progressive Rock
|
448,200
|
493,300
|
+ 45,100
|
|
KUSC
|
Classical
|
735,100
|
676,100
|
- 59,000
|
|
KKJZ
|
Jazz
|
380,000
|
543,500
|
- 36,500
|
|
KPCC stream
|
NPR News
|
NA
|
63,300
|
|
Washington DC
Nielsen Audio Market #7
|
STATION
|
FORMAT
|
FALL 2014
AQH %
|
SEPT 2015
AQH %
|
TREND
|
|
WAMU
|
NPR News
|
6.3
|
8.0
|
+
1.7
|
|
WETA
|
Classical
|
3.9
|
3.3
|
- 0.6
|
|
WGTS
|
CCM
|
3.1
|
3.2
|
+ 0.1
|
|
WAMU HD2
105.5 FM
|
Bluegrass
|
0.1
|
0.0
|
- 0.1
|
|
STATION
|
FORMAT
|
FALL 2014
WEEKLY
CUME
|
SEPT 2015
WEEKLY
CUME
|
TREND
|
|
WAMU
|
NPR News
|
589,100
|
517,000
|
- 72,100
|
|
WETA
|
Classical
|
394,400
|
360,000
|
- 34,400
|
|
WGTS
|
CCM
|
421,800
|
426,800
|
+ 5,000
|
|
WAMU HD2
105.5 FM
|
Bluegrass
|
34,000
|
NA
|
|
Minneapolis – St. Paul
Nielsen Audio Market #16
|
STATION
|
FORMAT
|
FALL 2014
AQH %
|
SEPT 2015
AQH %
|
TREND
|
|
KTIS-FM
|
CCM
|
5.0
|
5.4
|
+ 0.4
|
|
KNOW
|
NPR News
|
4.7
|
3.7
|
- 1.0
|
|
KCMP
|
Progressive Rock
|
3.1
|
3.0
|
- 0.1
|
|
KSJN
|
Classical
|
2.3
|
1.8
|
- 0.5
|
|
KMOJ
|
Urban
Contemporary
|
2.0
|
0.5
|
- 1.5
|
|
KTIS-AM
|
Christian
Teaching
|
0.2
|
0.3
|
+ 0.1
|
|
KBEM
|
Jazz
|
0.3
|
0.2
|
- 0.1
|
|
KNOW steam
|
NPR News
|
0.1
|
0.2
|
+ 0.1
|
|
KCMP stream
|
Progressive Rock
|
0.3
|
0.0
|
- 0.3
|
|
STATION
|
FORMAT
|
FALL 2014
WEEKLY
CUME
|
SEPT 2015
WEEKLY
CUME
|
TREND
|
|
KTIS
|
CCM
|
449,700
|
454,000
|
+ 4.300
|
|
KNOW
|
NPR News
|
348,200
|
320,400
|
- 27,800
|
|
KCMP
|
Progressive Rock
|
294,700
|
287,000
|
- 7,700
|
|
KSJN
|
Classical
|
177,400
|
153,000
|
- 24,400
|
|
KMOJ
|
Urban Contemporary
|
161,300
|
96,600
|
- 64,700
|
|
KTIS-AM
|
Christian
Teaching
|
25,200
|
30,400
|
+ 5,200
|
|
KBEM
|
Jazz
|
64,400
|
43,000
|
- 21,400
|
|
KNOW steam
|
NPR News
|
18,300
|
21,000
|
+ 2,700
|
|
KCMP stream
|
Progressive Rock
|
29,500
|
NA
|
|
FYI – Progressive
Rock Go 96.3 (KTWN-FM) had a 4.1 and
421,800
|
These data are provided for use by Nielsen subscribers ONLY,
in accordance with RRC's limited license with Nielsen Inc.
|
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|
Monday-Sunday 6AM-Midnight Persons 6+
|
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|
Data Copyright Nielsen Inc. Format distinctions are the sole
responsibility of
Ken Mills Agency, LCC, the publisher of SPARK!
|
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