As
I crunched the numbers for this one year comparison of the estimated weekly
listeners to noncommercial station two things immediately stood out to me:
1.
A lot of people listen to noncom radio stations.
2.
There were fewer people listening to noncom stations in Summer 2015 than there
were in 2014.
…unless
you are talking about noncom station listening in Los Angeles or Seattle.
RRC
recently released the topline PPM Nielsen Audio ratings for the 2015 Summer
Quarter, July 16 through September 9. Fourteen of the 25 most-listened to
noncommercial stations lost listening from 2014 to 2015. Classical stations saw
the biggest declines, particularly KUSC, WQXR and KDFC.
KKJZ,
LA had the biggest gain in listeners for all music stations, up 18% from 2014. KUOW
and WBEZ both gained by double digits.
Dual format KCRW and KPLU also gained by double digits.
Some
readers might wonder who #24 on the chart is: KNAI, Phoenix. Please scroll down to get the answer.
TOP 25 NONCOMMERCIAL
STATIONS
RANKED BY 2015 WEEKLY
CUMULATIVE LISTENERS
NIELSEN AUDIO PPM SUMMER 2015 &
SUMMER 2014
Monday – Sunday 6am – Midnight, Persons
6+
CHANGES
GREATER THAN 10% ARE HIGHLIGHTED
|
RK
|
STATION
|
NIELSEN AUDIO MARKET
|
SUMMER 2014 WEEKLY CUME
|
SUMMER 2015 WEEKLY CUME
|
ONE YEAR TREND
|
FORMAT
|
|
1
|
KSBJ
|
Houston/
Galveston
|
723,000
|
691,000
|
- 4%
|
Contemporary Christian
|
|
2
|
KUSC
|
Los
Angeles
|
729,500
|
686,500
|
- 9%
|
Classical
|
|
3
|
KPCC
|
Los
Angeles
|
670,600
|
683,700
|
+ 1%
|
NPR News
|
|
4
|
KQED
|
San
Francisco
|
709,800
|
661,900
|
- 9%
|
NPR News
|
|
5
|
WNYC-FM
|
New
York
|
782,100
|
661,800
|
- 8%
|
NPR News
|
|
6
|
WAMU
|
Washington
DC
|
588,600
|
560,100
|
- 4%
|
NPR News
|
|
7
|
KCRW
|
Los Angeles
|
459,900
|
551,900
|
+ 16%
|
NPR News & Triple A
|
|
8
|
WBEZ
|
Chicago
|
453,600
|
536,400
|
+ 16%
|
NPR News
|
|
9
|
KKJZ
|
Los Angeles
|
402,900
|
493,200
|
+ 18%
|
Jazz
|
|
10
|
KTIS
|
Minneapolis/
St.
Paul
|
492,200
|
473,000
|
- 4%
|
Contemporary Christian
|
|
11
|
WQXR
|
New York
|
557,700
|
452,000
|
- 19%
|
Classical
|
|
12
|
WGTS
|
Washington
DC
|
410,600
|
405,800
|
- 1%
|
Contemporary Christian
|
|
13
|
KCBI
|
Dallas
|
337,100
|
375,200
|
+ 10%
|
Contemporary Christian
|
|
14
|
WETA
|
Washington
DC
|
357,200
|
365,800
|
+ 2%
|
Classical
|
|
15
|
WBUR
|
Boston
|
408,400
|
357,700
|
- 12%
|
NPR News
|
|
16
|
WABE
|
Atlanta
|
386,200
|
351,500
|
- 8%
|
NPR News
& Classical
|
|
17
|
KERA
|
Dallas/Fort
Worth
|
342,700
|
343,300
|
+ <1%
|
NPR News
|
|
18
|
KLDV
|
Denver
|
299,700
|
334,100
|
+ 9%
|
Contemporary Christian
|
|
19
|
KDFC
|
San Francisco
|
366,600
|
328,900
|
- 10%
|
Classical
|
|
20
|
WHYY
|
Philadelphia
|
332,300
|
315,200
|
- 5%
|
NPR News
|
|
21
|
KUOW
|
Seattle/ Tacoma
|
255,900
|
314,100
|
+ 18%
|
NPR News
|
|
22
|
KPLU
|
Seattle/ Tacoma
|
271,200
|
308,900
|
+ 12%
|
NPR News
& Jazz
|
|
23
|
WBGO
|
New
York
|
313,600
|
302,200
|
- 3%
|
Jazz
|
|
24
|
KNAI
|
Phoenix
|
280,300
|
302,100
|
+ 7%
|
Regional Mexican
|
|
25
|
KLJY
|
St. Louis
|
383,200
|
300,700
|
- 21%
|
Contemporary Christian
|
DATA
© NIELSON AUDIO
Provided
by RRC, Inc. for use by subscribers only
© Radio
Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org
Format
designations are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com.
Definition
of “Weekly Cume Persons” – “Cume” means cumulative listening – a measure of the
total number of different
persons in the designated metro area exposed to an encoded station for at least
five minutes in a quarter-hour during an average week in a survey period.
MEET KNAI: RADIO CAMPESINA
KNAI
88.3FM [link] is one of eight stations that make up the Radio Campesina Network. Campesina
means peasant in English. KNAI and
the network were founded in the 1960s by Cesar Chavez and the United Farm
Workers of America. Early supporters were Senator Robert F. Kennedy and labor
leader Walter Reuther, president of the Union of Workers in the Automotive Industry.
 |
| Cesar Chavez |
La Campesina’s serves recent
immigrants between the ages of 25 to 49 years from rural Mexico and Central
America. The sound is young, hip and involved – a mix various Spanish
contemporary music styles presented by inviting live hosts along with news and
community information.
KNAI
and La Campesina are essential public
media. They earn their standing in the
Top 25 noncom stations with great programming and trusted public service.
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