NONCOMMERCIAL MARKET PROFILE: NEW ORLEANS

NEW ORLEANS NONCOMMERCIAL RADIO DIAL

Nielsen Audio Market Rank: 47

12+ Population: 1,234,600

Ethnic Composition:  Black - 31.48%; Hispanic - 8%

FREQ	CALLS	FORMAT	SPRING 2015 AQH %	SPRING 2015 WEEKLY LISTENERS	ESTIMATED ANNUAL BUDGET
88.3	WRBH	Reading Service For the Blind	Na	Na	$355,000
89.1	WBSN	CCM	0.8	46,000	$2,156,000
89.5	WLOG xlator	Christian Teaching	Na	Na	Repeater
89.9	WWNO	NPR News & Classical	3.1	88,700	$1,850,000
90.7	WWOZ	Jazz & Blues	2.0*	60,500*	$4,009,000
91.5	WTUL	College Rock	Na	Na	$45,000
95.3	WNOZ	Smooth Jazz	Na	Na	Na
98.9	WXDR	Eclectic Music Programs	Na	Na	$5,160
102.3	WHIV	Pacifica & Health Programs	Na	Na	$20,000
107.5	WNOL	CCM – K-Love	Na	Na	Repeater

* WWOZ Nielsen Audio data from Fall 2014

Data Sources: Nielsen Audio, IRS 990 Filings, CPB, station websites and other sources

NEW ORLEANS NONCOM STATION PROFILES

 88.3 WRBH [link] is a spoken-word station dedicated to bringing newspapers, magazines and books alive for people who are blind or have low vision. 

WRBH was founded in 1982 by Dr. Robert McClean, a New Orleans educator and mathematician. WRBH claims to be the nation’s only full-time FM reading radio service and one of three such stations in the world.

 89.1 WBSN [link] is a locally based Christian Contemporary Music (CCM) known as LifeSongs Radio. WBSN began in 1979 as a 10 watt station. Now WBSN covers the entire New Orleans market with 10,000 watts and is one of the most successful Evangelical Christian stations in the nation.

 89.5 is a translator that repeats WLOG-FM, licensed to Markleysburg, Pennsylvania. Consider this a prime example of the abuse of FM translators by noncommercial broadcasters. WLOG’s programming is fed to 21 FM translators far distant from Markleysburg. I fail to see how 89.5 brings ANY public service to New Orleans. Their purpose appears to be political and social agitation and making sure Adam doesn't marry Steve.

89.9 WWNO [link] is the NPR News voice for New Orleans. For many years WWNO was a sleepy classical music station but more recently they have become more aggressive and increased news programming. Classical still is heard on WWNO. WWNO has some excellent local programs including the extremely tasty Louisiana Eats! [link].   

90.7 WWOZ [link] is the New Orleans Jazz and Heritage Station, operating out of the French Quarter. WWOZ's mission is to be the worldwide voice, archive, and flag-bearer of New Orleans culture and musical heritage. They are one of the most successful community stations in the nation. WWOZ is essential NOLA.

91.5 WTUL [link] is the College Rock voice of New Orleans.  It is a gutsy little station that overcame considerable damage by Hurricane Katrina. WTUL shares its offices in Uptown Square with Tulane University’s student newspaper Hullabaloo! 

95.3 WNOZ [link] is a relatively new LPFM station that airs Smooth Jazz 24/7. Typical artists heard on WNOZ include Kenny G, David Sanborn, Boney James, Diana Krall, Wynton and Bradford Marsalis, plus R&B from Anita Baker, Sade, Maxwell and Sam Smith. 

98.9 WXDR [link] is known as Dolphin Radio. It is operated by Delgado Community College students. In fact, wtudents enrolled in radio production classes are required to take part in station activities, either on-air or behind the scenes. Serving listeners doesn’t seem to matter much at WXDR.

 

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102.3 WHIV [link] is operated by the New Orleans Society For Infectious Disease Awareness. In addition to valuable health information, WHIV broadcasts Pacifica warhorses such as Democracy Now! and local shows about human rights and social justice. The call letters – WHIV – are part of the station’s mission to de-stigmatize HIV/AIDS by saying HIV over and over and over again.

107.5 WNOL is a satellite-fed repeater of Educational Media Foundation’s (EMF) CCM chain store K-Love. Get great savings plus get saved in aisle 10.

R&B 7 days a week!