NONCOMMERCIAL MARKET PROFILE: EUGENE

EUGENE-SPRINGFIELD NONCOMMERCIAL RADIO DIAL

Nielsen Audio Market Rank: 151

12+ Population: 315,400

Ethnic Composition:  Black - 1.59%: Hispanic - 7%

FREQ	CALLS	FORMAT	SPRING 2015 AQH %	SPRING 2015 WEEKLY LISTENERS	ESTIMATED ANNUAL BUDGET
88.1	KWVA	College Rock	Na	Na	$85,000
88.9	KQFE	Christian Teaching	Na	Na	Repeater
89.7	KLCC	NPR News	6.8	68,100	$2,317,000
90.3	KHRI xlator	CCM - Air1	Na	Na	Repeater
91.1	KWAX	Classical	Na	Na	$525,000
91.9	KRVM-FM	Triple A & Eclectic Music	Na	Na	$375,000
100.9	KLVU xlator	CCM – K-Love	Na	Na	Repeater
AM 1280	KRVM-AM	NPR News	0.6	5,400	Repeater
AM 1600	KOPB-AM	NPR News	1.4	10,200	Repeater

EUGENE NONCOM STATION PROFILES

 88.1 KWVA [link] has been called one of the best College stations in the nation. KWVA has a consistent sound that is focused on its core listeners. In my view, much of the credit goes to faculty advisor and GM Charlotte Nisser who keeps KWVA fresh and relevant every semester. Programs on KWVA are hosted by University of Oregon students and community volunteers.

88.9 KQFE [link] is a repeater of Bay Area religious broadcaster Family Radio. You have probably heard of Family’s founder the late Harold Camping. He made news a few years ago when he predicted the end of the world on May 21, 2011. When the rapture didn’t happen Family Radio’s true believers started falling away. Family appears to be in the process of selling off its stations. Like a bad guest who won’t leave the room, Camping’s voice still appears everyday on Family stations. He is still hoping for the rapture.

89.7 KLCC [link] was one of the first NPR News stations in the nation, signing on it the mid 1970s. For many years KLCC had a dual format airing NPR News, Triple A and jazz.  A few years ago Oregon Public Broadcasting (OPB) in Portland begun repeating NPR News 24/7 in Eugene on AM 1600.  OPB took about a quarter of KLCC’s weekly listening. KLCC responded by dropping most of its music and switched to NPR News. KLCC’s share of news listening has rebounded. 

90.3 is a satellite-fed translator repeating Educational Media Foundation’s (EMF) Air1 Christian Contemporary Music (CCM). EMF has six translators serving the Eugene area.

Peter Van De Graff

 

91.1 KWAX [link] has been Eugene’s classical voice for over three decades. KWAX recently made news when they announced that Peter Van De Graff from WFMT, Chicago will be joining KWAX in earl 2016. Van De Graff’s voice is well-known to KWAX listeners as a host on Beethoven Satellite Network, a satellite delivered format heard in certain dayparts on the station.

91.9 KRVM-FM [link] is a Eugene School District station that got a life and is now a valued voice that serves the entire community. KRVM started in 1947 as a classroom-on-the-air and evolved into a source for Triple A, blues, alt country and other types of contemporary music. Locals consider KRVM to be essential Eugene.

 

 100.9 is another EMF translator airing K-Love, another satellite-fed repeater.

AM 1280 KRVM-AM is also owned by the Eugene School District and is leased to Ashland, Oregon based Jefferson Public Radio (JPR). AM 1280 repeats JPR’s NPR News format.

 AM 1600 KOPB-AM is the OPB repeater that caused considerable angst at KLCC when it began offering 24/7 NPR News from Portland.