Nielsen
Audio PPM data for June 2015 shows a few gains and a lot of losses compared to
June 2014 in the top five markets. Below is a one-year comparison of Weekly
Cumulative listeners. Scroll down to see
AQH trends and full market reports.
NEW YORK
Nielsen Audio Market #1
|
STATION
|
FORMAT
|
JUNE
2014
WEEKLY CUME
|
JUNE
2015
WEEKLY CUME
|
ONE YEAR TREND
|
|
WBGO
|
Jazz
|
339,900
|
280,600
|
- 59,300
|
|
WFUV
|
Triple A
|
409,900
|
346,800
|
- 63,100
|
|
WNYC-AM
|
NPR News
|
275,600
|
233,100
|
- 42,500
|
|
WNYC-FM
|
NPR News
|
748,800
|
665,000
|
- 83,800
|
|
WQXR
|
Classical
|
589,500
|
470,000
|
- 119,500
|
Top-line
Nielsen Audio PPM data shows that the estimated number of Weekly Cumulative
Listeners for all five New York public radio stations fell compared to June
2014. WQXR and WNYC-FM lost the most weekly listeners.
LOS ANGELES
Nielsen Audio Market #2
|
STATION
|
FORMAT
|
JUNE
2014
WEEKLY CUME
|
JUNE
2015
WEEKLY CUME
|
ONE YEAR TREND
|
|
KCRW
|
NPR News & Triple A
|
433,000
|
464,000
|
+ 31,000
|
|
KKJZ
|
Jazz
|
429,500
|
456,600
|
+ 27,100
|
|
KPCC
|
NPR News
|
692,200
|
707,600
|
+ 15,400
|
|
KPFK
|
Pacifica
|
123,800
|
113,100
|
- 10,700
|
|
KUSC
|
Classical
|
717,300
|
687,200
|
- 30,100
|
Gains
in Weekly Cumulative listeners by KCRW set the pace in LA.
CHICAGO
Nielsen Audio Market #3
|
STATION
|
FORMAT
|
JUNE
2014
WEEKLY CUME
|
JUNE
2015
WEEKLY CUME
|
ONE YEAR TREND
|
|
WBEZ
|
NPR News
|
431,800
|
540,000
|
+ 108,200
|
|
WDCB
|
Jazz
|
219,300
|
127,300
|
- 92,000
|
WBEZ
had the biggest increase in Weekly Cumulative listener in the top five
markets. Have there been any major
changes in programming at WDCB? They lost almost half of their weekly listeners
from June 2014 to June 2015.
SAN FRANCISCO
Nielsen Audio Market #4
|
STATION
|
FORMAT
|
JUNE
2014
WEEKLY CUME
|
JUNE
2015
WEEKLY CUME
|
ONE YEAR TREND
|
|
KALW
|
NPR News
|
72,500
|
105,300
|
+ 32,800
|
|
KDFC
|
Classical
|
355,700
|
327,700
|
- 28,000
|
|
KQED
|
NPR News
|
743,000
|
642,200
|
- 100,800
|
KQED
lost over 100,000 Weekly Cumulative listeners in one year.
DALLAS-FORT WORTH
Nielsen Audio Market #5
|
STATION
|
FORMAT
|
JUNE
2014
WEEKLY CUME
|
JUNE
2015
WEEKLY CUME
|
ONE YEAR TREND
|
|
KERA
|
NPR News
|
314,300
|
332,200
|
+ 17,900
|
|
KKXT
|
Triple A
|
288,100
|
277,900
|
- 10,200
|
DATA
© NIELSON AUDIO
Provided
by RRC, Inc. for use by subscribers only
© Radio
Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org
Format
designations & trends are the sole responsibility of Ken Mills Agency, LLC.
Contact us publicradio@hotmail.com
FULL MARKET CHARTS &
AQH TRENDS FOR THE TOP FIVE MARKETS (Source: Media Confidential)
NEW YORK
LA
CHICAGO
SAN FRANCISCO
DALLAS-FORT WORTH
DATA
© NIELSON AUDIO
Has anyone studied whether audience numbers have become more volatile with PPM relative to diaries? The drop for WDCB seems absurdly high. I compared a program grid on their website with one from June of last year (on archive.org) and weekday 6A-7P is the same programming, even the same hosts.
ReplyDeletePlease do an article about WNYE, which has completely changed its program schedule and now seems to be competing with WNYC. It's a welcome change that might create fund raising problems for WNYC. I also wonder how many people know about WNYE, since they don't promote themselves.
ReplyDelete