Thursday, July 9, 2015

JUNE PPM: LISTENING TO ALL NYC STATIONS DROPS OVER THE PAST YEAR


Nielsen Audio PPM data for June 2015 shows a few gains and a lot of losses compared to June 2014 in the top five markets. Below is a one-year comparison of Weekly Cumulative listeners.  Scroll down to see AQH trends and full market reports.

NEW YORK
Nielsen Audio Market #1

STATION
FORMAT
JUNE
2014
WEEKLY CUME
JUNE
2015
WEEKLY CUME
ONE YEAR TREND
WBGO
Jazz
339,900
280,600
- 59,300
WFUV
Triple A
409,900
346,800
- 63,100
WNYC-AM
NPR News
275,600
233,100
- 42,500
WNYC-FM
NPR News
748,800
665,000
- 83,800
WQXR
Classical
589,500
470,000
- 119,500

Top-line Nielsen Audio PPM data shows that the estimated number of Weekly Cumulative Listeners for all five New York public radio stations fell compared to June 2014. WQXR and WNYC-FM lost the most weekly listeners.

LOS ANGELES
Nielsen Audio Market #2

STATION
FORMAT
JUNE
2014
WEEKLY CUME
JUNE
2015
WEEKLY CUME
ONE YEAR TREND
KCRW
NPR News & Triple A
433,000
464,000
+ 31,000
KKJZ
Jazz
429,500
456,600
+ 27,100
KPCC
NPR News
692,200
707,600
+ 15,400
KPFK
Pacifica
123,800
113,100
- 10,700
KUSC
Classical
717,300
687,200
- 30,100

Gains in Weekly Cumulative listeners by KCRW set the pace in LA. 

CHICAGO
Nielsen Audio Market #3

STATION
FORMAT
JUNE
2014
WEEKLY CUME
JUNE
2015
WEEKLY CUME
ONE YEAR TREND
WBEZ
NPR News
431,800
540,000
+ 108,200
WDCB
Jazz
219,300
127,300
- 92,000

WBEZ had the biggest increase in Weekly Cumulative listener in the top five markets.  Have there been any major changes in programming at WDCB? They lost almost half of their weekly listeners from June 2014 to June 2015.

SAN FRANCISCO
Nielsen Audio Market #4

STATION
FORMAT
JUNE
2014
WEEKLY CUME
JUNE
2015
WEEKLY CUME
ONE YEAR TREND
KALW
NPR News
72,500
105,300
+ 32,800
KDFC
Classical
355,700
327,700
- 28,000
KQED
NPR News
743,000
642,200
- 100,800

KQED lost over 100,000 Weekly Cumulative listeners in one year.

DALLAS-FORT WORTH
Nielsen Audio Market #5

STATION
FORMAT
JUNE
2014
WEEKLY CUME
JUNE
2015
WEEKLY CUME
ONE YEAR TREND
KERA
NPR News
314,300
332,200
+ 17,900
KKXT
Triple A
288,100
277,900
- 10,200

DATA © NIELSON AUDIO
Provided by RRC, Inc. for use by subscribers only
© Radio Research Consortium, Inc. // www.RRConline.org // RRC@RRConline.org
Format designations & trends are the sole responsibility of Ken Mills Agency, LLC. Contact us publicradio@hotmail.com

FULL MARKET CHARTS & AQH TRENDS FOR THE TOP FIVE MARKETS (Source: Media Confidential)

NEW YORK
 LA

CHICAGO

 SAN FRANCISCO




DALLAS-FORT WORTH

DATA © NIELSON AUDIO



2 comments:

  1. Has anyone studied whether audience numbers have become more volatile with PPM relative to diaries? The drop for WDCB seems absurdly high. I compared a program grid on their website with one from June of last year (on archive.org) and weekday 6A-7P is the same programming, even the same hosts.

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  2. Please do an article about WNYE, which has completely changed its program schedule and now seems to be competing with WNYC. It's a welcome change that might create fund raising problems for WNYC. I also wonder how many people know about WNYE, since they don't promote themselves.

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