89.3 THE CURRENT
MAINTAINS PRINCE LISTENING BUMP
Folks have been
eagerly awaiting the Nielsen Audio June PPM estimates to see whether 89.3 The Current’s historic
May boost in listening continues a month after the coverage of Prince’s passing.
As we reported [link} on June 10th, the number of weekly listeners to The Current (broadcast signal &
streaming audio) jumped to over 411,000 in the May PPM.
It appears The Current is
maintaining many of these listeners.
The number of
estimated weekly listeners to The Current
(broadcast signal & streaming audio) in June was down only 7% in May, a much smaller
drop than some observers expected. The number of weekly listener’s to The Current’s streaming audio continued
to rise. It is now the top streaming audio source in noncommercial radio.
Also notable are
the gains in weekly listeners by 105.5
The Colorado Sound – aka KJAC – in the Denver/Boulder metro. According to
June PPM estimates, 105.5 now has more weekly listeners in Denver than NPR News
KUNC. Who would have thought that in less than four months The Colorado Sound would top its 40-year heritage cousin KUNC. But
that is what is happening in Northern Colorado. The folks in Greeley must be
very, very pleased.
Soon we will see
the full numbers for The Colorado Sound
and KUNC. Spring 2016 Nielsen Audio data for Diary markets will be released
over the next few weeks. Traditionally KUNC has as many weekly listeners
outside of the Denver metro as it does in Denver.
105.5 The Colorado Sound is succeeding because it is filling a need,
engendering passion for music discovery and was flawlessly launched by
consultant Mike Henry and everyone at KUNC. The
Colorado Sound is an example of increasing public service that hopefully
can be replicated elsewhere.
Overall, 10 Triple A
stations (63%) increased their number of weekly listeners; 6 (37%) declined.
Top performers also included KRCL, Salt Lake City, up 15%. KVOQ, Denver was down 10%.
ALSO THIS WEEK ON SPARK! –
TOMORROW: NPR NEWS STATIONS
THURSDAY: CLASSICAL STATIONS
KMBH & KSDS SET THE PACE FOR JAZZ
STATION LISTENER GAINS
The June Nielsen
Audio PPM brought terrific news for Jazz noncoms, particularly compared with
results from June 2015. We have comparable data for 11 Jazz stations in PPM
Markets. Nine (82%) of these stations increased the number of weekly listeners;
only 2 (18%) declined.
KMBH, Portland and
KSDS, San Diego increased their number of estimated weekly listeners by 22% over
one-year. WBGO, New York and KBEM,
Minneapolis were both up 21%. The biggest percentage gainer was WNCU,
Raleigh/Durham/Chapel Hill up 23%.
The biggest decline
in weekly listeners was at WUCF, Orlando, down 11% from June 2015.
DON’T BET AGAINST
THE DRAWING POWER OF CCM
I recently made an
informal bet with a reader in Colorado Springs who asked not to be identified
because he works in the radio biz. My Colorado friend said that CCM has more
weekly listeners than Triple A. I said
“no way.” It turned out that my friend
was right and I was wrong.
To determine a par
value comparison between the two formats, I tabulated the weekly cumulative listeners
for all of the CCM and Triple A stations. Then I divided the total for each
format by the number of in-tab stations.
According to this very unscientific study, the average number of weekly
listeners to CCM stations in June 2016 was 186,900. The Triple A average was 176,800. So the God-squad wins this one!
Of course this
doesn’t take into consideration the listening to CCM and Triple A on commercial
stations. Many CCM and Triple A noncoms
don’t subscribe to Nielsen, so their numbers are also unknown. Still, I was
surprised.
June 2016 PPM
results for CCM stations, compared to June 2015, were a mixed bag. Twelve (50%)
of stations increased their number of weekly listeners; 11 (46%) declined; one
station was the same both years Top performers included CCM Rocker WBVM, Tampa,
up 49%; Moody’s WMBI, Chicago, up 29%; and WGTS, Washington, DC, up 17%.
WRMB, Miami was
down 25%. CCM powerhouse KSBJ, Houston – the leading CCM station in the nation
– was down over 6%.
Nothing for Triple A-WTMD in Baltimore. Are they not subscribers?
ReplyDeleteKen, Outstanding Info! Thank you. Non-comm content & curation is a radio bright spot....and "Best is Yet to Come!" Clark www.broadcastideas.com
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