This week we are
looking at Nielsen Audio’s estimated weekly cumulative listeners for
noncommercial radio stations in PPM markets.
We are comparing the just-released data for June 2016 with June 2015 and
one-year trends. Today we are looking at NPR News stations.
As we reported on
Monday, 92% of NPR News had more weekly listeners in 2016 than 2015. This unprecedented
performance is due to several factors. It is well known that a hot news cycle
tends to increase listening to all types of news and talk stations. But the
number of stations that increased listeners and the amount of the gains is likely
due to more than the turbulent Presidential election campaigns. I am hesitant to cite these factors without more
information. Two general factors that
are certainly responsible are: The stations sound good and listeners appreciate
the value of what they are hearing.
I separated the
long list of NPR News stations into bundles to provide useful comparisons.
According to the Nielsen Audio data, several stations had listening in more
than one PPM markets. I have taken the
liberty of combining weekly listeners for a summary total for stations heard in
more than one market. Caution should be used in these cases because there may
be duplication of respondents.
Scroll down to see
ratings of NPR News station with dual formats and measurable listening to
streaming audio. Also, there are two
stations with non-NPR news formats. Tomorrow we will have the ratings for all Classical stations in PPM markets.
WNYC-FM IS THE TOP
NPR NEWS STATION IN WEEKLY LISTENERS
WNYC-FM leads the
list with an estimated 839,900 weekly cumulative listeners. They appear to be
drawing a lot of listeners from Long Island (Nassau and Suffolk counties). Classical
WQXR and Triple A WFUV also have substantial numbers of weekly listeners on
Long Island.
WAMU’s 830,400
weekly listeners may be a record high number. Comparing June 2015 with June
2016, WAMU gained almost a hundred thousand weekly listeners in DC alone.
KPCC certainly has
more weekly listeners in exurban Diary markets such as Oxnard/Ventura, Santa
Barbara and Palm Springs. WGBH also gets a nice boost in weekly listeners in
the Providence market. KUHF had the largest numeric gain, up over 125,000
weekly listeners on 2016 compared with 2015.
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