Numerous news
outlets are reporting that the incoming Trump administration will be pushing to
“privatize” the Corporation for Public Broadcasting (CPB). The proposal is part
of massive cuts that include eliminating funding for the National Endowment for
the Arts (NEA) and the National Endowment for the Humanities (NEH).
According to a
report in Current [link], Trump and
Republican congressional leaders are following a plan created by the
ultra-conservative Heritage Foundation. The Heritage plan is called Blueprint for Balance: A Federal Budget for
2017. The 180 page document can be downloaded at [link].
NIELSEN AUDIO FALL 2016
RATINGS: SPOKANE, MADISON, DES MOINES & SPRINGFIELD, MA
First, I want to
acknowledge and thank the Radio Research Consortium (RRC) for making Nielsen
Audio ratings information available to public media. For over three decades RRC
has played the crucial role by distributing Arbitron and Nielsen data.
One task performed
by RRC is aggregating listening data in Diary markets to provide totals for
each primary station. The raw Nielsen Diary data displays listening to specific
call letters regardless of whether the station is a repeater or the primary
program source.
For example, raw
Nielsen Audio data lists around 30 noncom stations in the Des Moines metro. Only four
originate programming; the rest are repeaters. RRC crunches the numbers to
reflect listening to primary stations and repeaters of that specific station. This aggregated data is what SPARK! uses for its posts. RRC’s efforts
are very much appreciated.
Speaking of Des
Moines, dual-format WOI-FM, flagship of Iowa Public Radio’s (IPR) Studio One program stream keeps gaining
momentum. Studio One combines NPR
Newsmagazines and blocks of Triple A music.
Here is a question for IPR: What is the problem with your Classical
programming? It is underperforming Classical outlets in similar size markets.
In Madison,
Wisconsin Public Radio (WPR) does things “the Wisconsin way.” This includes the
Ideas Network, originating from WHA-AM. Ideas
features wall-to-wall talk and interview programs but no NPR Newsmagazines. The
ratings show that Ideas has lots of
listeners. Grassroots station WORT and
College Rock WSUM do not subscribe to Nielsen but likely have significant
listening.
Spokane is great
noncom media city. All three local NPR News shops posted notable gains in
estimated weekly listeners in Fall 2016 compared to Fall 2015. KPBZ is only
station we know of in a rated market that airs PRX Remix 24/7. Classical music
KAGU does not subscribe to Nielsen but likely have significant listening.
NPR News and
Classical WFCR probably has more listeners outside of Springfield than in the
home metro. According to Nielsen Audio, WFCR had 43.700 estimated weekly
listeners in the Hartford metro, a PPM market. WFCR also has listening in at
least three other markets.
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