Friday, July 14, 2017

YIKES! WNYC-FM’S WEEKLY LISTENERS UP 23% IN THE PAST YEAR


In the first batch of Nielsen Audio June PPM estimates, WNYC-FM had 966,200 weekly cumulative listeners, the weekly audience estimate for the station since PPM ratings started over ten-years ago. 

WNYC-FM now has the largest weekly audience in the nation, topping KQED by 3,200 estimated weekly listeners.

Combined with listeners on Long Island, WNYC AM/FM had a estimated 1,386,700 weekly listeners in June 2017.

Compared to Nielsen data for June 2016, WNYC-FM added 227,000 weekly listeners – up 23% in one year. Also, according to Nielsen estimates, WNYC-FM also had a 3.0% average-quarter-hour (AQH) share in June 2017, also a record-high number for PPM data.  WNYC-FM’s 3.0% AQH share puts it above commercial stations WNEW-FM (Hot AC), WCBS-AM (All News), WPLJ (Rock Hits) and WOR-AM (All Talk).

Speaking of KQED, Nielsen estimated they had 963,600 weekly cumulative listeners in the June 2017 PPM estimates. KQED added 181,200 weekly listeners since June 2016, a gain of 18%.

KQED continues to be the top station in the San Francisco Bay market with a 6.7% AQH share. KQED was far above the number two station, CBS All News O&O KCBS-AM/KFRC-FM (6.0).

We will have complete coverage of PPM results during the new few days, plus comparisons with June 2016 results. The following week, the Radio Research Consortium (RRC) will be begin releasing Nielsen Audio estimates for Diary markets in Spring 2017.



WNYC-AM was also up considerably in the June sweeps compared with June 2016. 

The biggest percentage gain in NYC was K-Love affiliate WKLV, up 27% in weekly cume, 108,000 estimated listeners.



New York stations also dominate the noncom listening in Nassau and Suffolk Counties on Long Island. Nassau-Suffolk is geographically a large metro. 

WSHU and WSUF from Fairfield, Connecticut, have a substantial number of weekly listeners.


Nielson Audio PPM results for June 2017 were off a bit for all four LA noncom stations that subscribe to the ratings. Compared to June 2016, KUSC had 115,700 fewer estimated weekly listeners, a drop of 15%.



In Chicago, the top performer compared to June 2016 was nifty Jazz/Blues station WDCB, up 2%.   

Other subscribing noncom stations were down.




Elsewhere in the Bay Area, Classical KDFC had 53,900 fewer estimated weekly listeners in June 2017 than they did one year ago, down 13%.




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