In
less than a month the 2018 NON-COMMvention will open its doors to “music
discovery” folks from around the country.
We have attended eight previous NON-COMMventions
and we highly recommend this homegrown event.
Paul
Marszalek, editor and publisher of The
Top 22 blog [link], provided us with most of the information for this post.
Here are the NON-COMM basics:
3025 Walnut Street in Philadelphia |
The
2018 NON-COMMvention is being held Tuesday evening (5/14) through midday Friday
(5/18) at WXPN’s World Cafe Live,
located adjacent to WXPN’s offices and studios at 3025 Walnut Street in
Philadelphia.
The
official conference hotel, The Sheraton Philadelphia University City, is sold
out. Rooms are still available at overflow hotels near WXPN. A free shuttle
will be running between World Cafe Live
and hotels throughout the NON-COMMvention courtesy of ATO Records and Red Light
Management.
Complete
information about all aspects of 2018 NON-COMMvention is available at The Top
22 website [link].
• TUESDAY May 15
Registration opens at 3pm
4pm – 7pm – Opening Night Party sponsored by NPR &
WXPN’s World Cafe. Meet
hosts Talia Schlanger & Kalleo.
7pm – 11:45pm – Music
showcases in two locations:
Parquet Courts |
The PRX Stage (upstairs) – Live music by Craig
Stickland, Parquet Courts, Nilüfer Yanya, Lucy Dacus and Gang Of Youths
The NPR Music Stage
(downstairs)
– Appearances by Sunny War, Mitski, Phoebe Bridgers and Rayland Baxter
• WEDNESDAY MAY 16
9am – 10:15am Conference
Session: Forever Young
What are stations doing to attract new and younger audiences? During this session we’ll explore what it will take to stay relevant. We’ll discuss programming strategies, how to connect with local artists and music communities, development of new station talent, and more.
What are stations doing to attract new and younger audiences? During this session we’ll explore what it will take to stay relevant. We’ll discuss programming strategies, how to connect with local artists and music communities, development of new station talent, and more.
Thomas Hjelm |
10:30am – 11:30am
Conference Session: The Future of Radio
NPR’s Chief
Digital Officer Thomas Hjelm and consultant/blogger Fred Jacobs explore the emergence
of Smart Speakers and the Connected Car — and why you need to invest in the
technology.
Noon – 1pm – Music
Showcase
featuring live music by Titus Andronicus and Courtney Barnett
1:30pm – 2:30pm
Conference Session: Staying Engaged and
How To Measure The Impact
Social media
strategies stations are using to engage with our audiences, and how labels and
artists are most effectively using social media.
Steve Ralbovsky |
2:45pm – 4pm Conference
Session: The NON-COMMversation with Steve Ralbovsky
WXPN’s Dan Reed
talks with Steve Ralbovsky, founder and president of Canvasback Music.
Ralbovsky is one of the most highly regarded artists and repertoire
professionals in the music industry today. He is responsible for discovering
and cultivating such major acts and artists of the past few decades as The War
On Drugs, David Gray, Red Hot Chili Peppers, Soul Asylum, the Strokes, Kings of
Leon, My Morning Jacket, LL Cool J, the Beastie Boys, and Ray LaMontagne.
Low Cut Connie |
7:00 – 11:05 PM – Music
Showcases in two locations:
The PRX Stage Rock’s Not Dead (upstairs) appearances
by Ricky Hell & The Voidboys, White Denim, Starcrawler and Jeff Rosenstock
The NPR Music Stage (downstairs) featuring Jacob
Banks, Mt. Joy, Natalie Prass and Low Cut Connie
11:15pm – Late Night Party
• THURSDAY May 17
9:15am – 10:15am
Conference Session: Slingshot
Slingshot is an unprecedented collaboration by NPR
Music and the VuHaus affiliated noncom music stations. Together, they’ve worked
to leverage their collective curatorial impact to the benefit of emerging
artists.
Lindsay Kimball |
10:30am - 11:30am
Conference Session: #ShePersisted – Women
Pursing and Achieving Success in Radio and the Music Industry
Lindsay Kimball from
89.3 The Current leads a discussion
abput the unique opportunities and challenges women face when pursuing and
achieving success as artists, radio programmers, and industry professionals.
Only an estimated 10% radio programmers are women, a number that has remained
flat for the past decade.
Noon – 1pm – Music
Showcase: Free at Noon featuring Jade Bird and Brandi
Carlile
1:30pm – 2:3opm Breakout
Sessions
The New Alt in Town Alternative rock stations are rising
nationally. A radio and industry panel will take a close look at the competition
for noncommercial Triple A stations.
Music Station Fundraising Station folks look at the challenges that Triple
A stations face when raising listener-sensitive revenue. The panel will discuss
ways music discovery stations can leverage their engagement with local music
communities to build membership.
Community Stations Roundtable Kari Hedlund from KAXE, Grand Rapids,
Minnesota and Jim Manion from WFHB, Bloomington, Indiana host a discussion of
issues unique to community based stations.
3pm – 4pm – Live taping
of NPR’s World Cafe
Angélique Kidjo |
7pm – 11pm – Music Showcases in two
locations:
The PRX Stage (upstairs) will have
live music from William Prince, King Tuff, Hop Along and Sweet Spirit
The NPR Music Stage (downstairs) will
present The Wood Bro and Angélique Kidjo
• FRIDAY May 18
8:30am – 10am – Gospel
Roots Brunch
– sponsored by WXPN’s new initiative Gospel
Roots Of Rock & Soul
10am – 11:30am –
Conference Session: The Music Meeting
Songlines founder Sean Coakley leads the annual
rate-a-record session with conference attendees and a group of WXPN listeners.
Noon – 1pm – Music
Showcase Free at Noon with music from Belly
and British alt rockers Editors
TWO-THIRDS OF STATIONS IN NIELSEN PPM MARKETS INCREASE THE NUMBER OF WEEKLY LISTENERS IN THE
PAST YEAR
There
is good news for the majority of Triple A, Alternative Rock and Americana
stations in PPM markets that subscribe to the Nielsen Audio ratings.
Spark
News tracks listening data for 19 stations in PPM markets. Eleven of the 18
stations (61%) for which we have complete data, increased their estimated
weekly listeners in March 2018 compared with March 2017.
WFUV,
New York had the biggest numerical gain, adding over 100,000 new weekly
listeners during the past year. Stations showing double digit percentage gains
included WFUV, Alt Rock WERS in Boston, WYEP in Pittsburgh, Americana KDRP Sun Radio in Austin, WMNF in Tampa, KTBG
The Bridge in Kansas City, Americana
WMOT in Nashville and WSGE near Charlotte.
Several
stations had double-digit declines when comparing weekly listener data from
March 2018 with March 2017. Stations experiencing more than a 10% drop in
estimated weekly listeners included KCMP The
Current in the Twin Cities, KKXT in Dallas, KRCL in Salt Lake City and KVOQ
OpenAir in Denver.
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