WAMU
and KQED are back on top of commercial News/Talk competitors in AQH shares
according to Nielsen Audio’s July PPM ratings. Both stations have locked in
seesaw races for the past three years.
In
Washington, DC, NPR News/Talk WAMU has had the leading AQH share only twice in
the past year.
The two stations were in
a statistical tie in the April 2019 Nielsen ratings. WTOP has always led WAMU
in estimated weekly listeners. WTOP’s cume tends to be higher because they
specialize in quick in-out features such as traffic and weather.
WTOP
is the nation’s top commercial radio station, as measured by annual revenue.
The station routinely bills $75 million or more in advertising sales. WAMU had
$37 million in annual revenue in FY 2018.
Elsewhere
in the DC July ratings, local, live Contemporary Christian Music (CCM) station
WGTS seems to be having no problems competing with Educational Media
Foundation’s K-LOVE repeater WRQX,
formerly Mix 107.3.
K-LOVE is an automated format, delivered
by satellite, originating in California.
Pacifica’s
WPFW continues to languish at the bottom of the ratings.
In
another closely watched radio news competition, KQED regained its position as
the top station in AQH share, beating Entercom’s KCBS AM/FM according to
Nielsen’s July 2019 PPM ratings.
Like
WTOP in DC, KCBS airs many features that create quickly tune-in and tune out.
KCBS has traditionally led KQED in estimated weekly listeners.
Pacfica’s
flagship KPFA continues to be “the doormat” in the Bay area.
In
New York, NPR News/Talk WNYC-FM held steady in third place in the radio news
race behind the leading AQH share performers WINS and WCBS-AM.
EMF’s
new K-LOVE repeater WPLJ came back to
earth after its launch in late May.
AAA
WFUV held steady while Jazz WBGO looks like it is in another downward trend.
Pacifica’s
WBAI performs about as well as other Pacifica stations.
In
Spring 2019 Diary methodology markets, Boise State Public Radio’s NPR News/Talk
KBSX was down a bit from its high point in Spring 2018. On the other hand, Classical KBSU had a nice
bump up.
Full-time
NPR News/Talk WXXI-AM slid a full share point compared with a year ago.
Classical WXXI-FM had a nice gain. Dual format WRUR (NPR News and AAA) stayed
about the same. All three stations are
operated by WXXI.
In
Tulsa, NPR News/Talk KWGS held steady but they have yet to top their Spring
2017 AQH. KWGS’ sister station Classical
KWTU bounced back for their Spring 2018 AQH.
KPFA may be a "doormat" in the ratings, but the station just raised $409,673 in its Summer Fund Drive (the goal was $375K)...so go figure. Certainly KPFA should do all it can to grow audience numbers, but at a time when everyone is extolling the virtues of localism and institutional independence, KPFA is writing the script. Remember, KPFA invented "listener support" and today it walks the talk: no underwriting, no CPB support, no university or other institution -- just individual listener contributions. All while programming strong daily support of local artists, writers, music venues and activists. If there were a ratings system for upholding the values of local programming and listener support, KPFA would top the chart.
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