Congratulations North State
Public radio for having the
largest jump in AQH during
the past year
|
According
to Nielsen Audio, the majority – 59% - of full-time NPR News/Talk stations, in
markets where Diary methodology is used, gained in AQH share between Fall 2018
and Fall 2019.
Spark News examined the Fall 2019
Nielsen ratings for 62 full-timenews/talk stations and determined the top 40 performers in AQH share and reputation within the community.
The ratings for these stations were then compared to data from a
similar time period in Fall 2018. Data from 39 stations was used.
Twenty-three
of the 39 stations (59%) had larger AQH share totals in Fall 2019 than in the
prior year. Fourteen stations (36%) had larger AQH share in Fall 2018. Two stations (10%) had the same AQH share
both years.
Scroll down to see the
complete list of full-time NPR News/Talk stations in an alphabetical order.
Spark News also examined 20
stations with dual-formats of NPR News and blocks of music. Scroll down to see
the dual-format stations.
North State Public Radio (KCHO) had the largest gain of all of the full-time NPR News/Talk stations during the past year.
KCHO had a 2.5 AQH share in Fall 2018 and a 5.9 AQH share in Fall 2019. KCHO’s AQH share grew 42% in one year.
Other stations also saw big gains in AQH share.
Michigan Radio’s flagship, WUOM in Ann Arbor, is up 2.4 share points.
In addition to the success of WUOM in Ann Arbor, has strong repeaters repeaters covering Grand Rapids and Flint, .
Hawaii Public Radio’s News channel, up 2.3 share points.
WFSU,
Tallahassee, had the biggest drop in AQH share. They had a 7.2 AQH share in
Fall 2018 and a 5.1 in Fall 2019, a loss of 2.1 share points.
MOST DUAL-FORMAT STATIONS LOST AQH SHARE IN ONE YEAR
The ratings performance by dual-format stations is different world.
As a group, dual format stations do not perform as well in the ratings of NPR News/Talk stations.
Only
4 of the 20 dual-format stations had a larger AQH share in Fall 2019 compared
with Fall 2018. Fourteen dual format stations (75%) had higher AQH shares in
2018. One station had the same AQH share in both years.
KACU
in Abilene had the biggest gain in AQH shares. In Fall 2019 they had a 2.7
share, up 0.6 from 2018.
Iowa
Public Radio’s (IPR) WOI-FM had the biggest loss of ACH share between 2018 and
2019. WOI-FM airs IPR’s Studio One service that combines Morning Edition and
ATC with Triple A-ish music. WOI-FM went from a 5.3 in Fall 2018 to a 3.5 in
Fall 2019. By
the way, WOI-AM has a full-time NPR News/Talk format.
AQH
dropped 1.5 share points at WCQS in Asheville. The
two Delmarva Public Radio stations both had major drops in AQH.
Ok- what is the solution? Options are 1.) all dual-format stations drop jazz and classical (or AAA) for news/talk full time or 2.) those stations drop NPR and do cultural programming full time. Option two is better, but those jazz and classical stations tend to have older listeners who will resent the loss of news and are unlikely to turn to online or smart speakers.
ReplyDeleteWYSO is not full time news/talk. It airs AAA music middays and evenings along with some other block programming evenings and weekends.
ReplyDelete