Nielsen Audio and
the Radio Research Consortium (RRC) have begun releasing results for February
in PPM markets. Not all subscribing stations are shown because RRC is
finalizing paperwork with some clients due to RRC new four-year deal with
Nielsen.
Today we have estimated
results for six of the nation’s largest radio markets. Below we compare
February 2016 results with February 2015 and look at one-year trends in Weekly
Cumulative Listeners.
Something amazing
is going on at KCRW in Santa Monica. In the past year KCRW has added over
200,000 weekly listeners – up 33% in the always competitive Los Angeles market. How are they doing it? It appears KCRW is
providing more news programming from NPR and other sources.
Weekdays from
3:00am to 8:00pm KCRW is all
news and talk with the exception of Morning
Becomes Eclectic with Jason Bentley which still airs from 9:00am to Noon. KCRW’s
Triple A-ish music mix continues overnight 8:00pm to 3:00am. KCRW has made a
considerable investment in Press Play with Madeline Brand. It airs twice daily at Noon and a rollover at
7:00pm.
Other stations
making notable gains include KERA, Dallas (up 26%) and WXPN, Philadelphia (up
14%). Scroll down to see results for all
six markets and further analysis.
MARKET REPORTS
Jazz continues to
perform well in the largest markets.
WBGO added 11% more weekly listeners in the past year. WFUV was down a
bit but still reaches a substantial number of weekly listeners. WNYC-AM had the
biggest decline, 28% fewer weekly listeners in one year. Perhaps it is a
reflection on AM in general. Maybe
WNYC-AM should get a FM translator.
Jazz continues to
perform very, very well at KKJZ – estimated weekly listeners are up 13% over
the past year. KPCC held its own versus KCRW.
KQED came back
strong after recent declines in estimated weekly listeners. NPR News stations
typically draw more listening during competitive political campaigns, so this
may be responsible for part of KQED’s gains.
Commercial station of interest:
KFOG 623,400
This is another
awesome performance by KERA. They added
over 100,000 weekly listeners from February 2015.
Commercial station of interest:
WRR 304,200
There appears to be
an interesting Christian Contemporary Music (CCM) battle happening in the
Metroplex. The stations are competing: Locally owned KCBI is the traditional
leader; KVRK is satellite delivered Way FM;
KJRN is a very sophisticated operation.
I love the brand name. The
Adventists are doing some great radio.
This is the last
book for Classical KUHA. KSBJ brought
the frequency and it is re-emerging with a Christian Hip Hop station.
Nice gains by WXPN.
WHYY may have gotten a “political bump.
DATA
© NIELSON AUDIO
Provided
by RRC, Inc. for use by subscribers only
© Radio
Research Consortium, Inc. // www.RRConline.org //
These data are provided for use by Nielsen Audio subscribers
ONLY, in accordance with
RRC's limited license with Nielsen Audio.
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Monday-Sunday 6AM-Midnight Persons 12+ (Diary markets)
Monday-Sunday 6AM-Midnight Persons 6+ (PPM markets)
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Data Copyright Nielsen Audio.
Format
designations are the sole responsibility of Ken Mills Agency, LLC.
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